Plant-Powered Concentrate That Actually Cleans

Laundry Detergent: Fresh Citrus

Built on the Aloe+Enzyme blend, this 4× concentrated laundry concentrate breaks down grease, starch, protein, fruit, and fabric buildup. Made without dyes, irritants, or harsh chemicals. Up to 45 wash loads per bottle. Leaves fabrics softer, fresher, and cleaner.

Powered by the Aloe+Enzyme blend — organic aloe vera gel infused with 5 plant-derived enzymes.

Anyone looking for a plant-based laundry detergent that delivers on performance

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$19.95

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The Loma for Life Laundry Concentrate: Fresh Citrus cleans with plant-derived enzyme science, not harsh synthetic chemistry.

The Aloe+Enzyme blend, using aloe infused with 5 plant-based enzymes, breaks down the stain types conventional detergents miss, leaving fabrics cleaner, softer, and fresher with every wash. Aloe-infused. No dyes, no irritants, no harmful chemicals.

Naturally scented with a light, fresh citrus that leaves laundry smelling clean and crisp without an overpowering fragrance. 4× concentrated with up to 45 wash loads. 50% post-consumer recycled packaging.

Follow garment care instructions.
Measure: Fill to line 1 for regular/medium loads.
Fill to line 2 for larger loads. Contains 45 loads filled to line 1.

Plant-Based Enzymes — target and break down different stain types, leaving fabrics cleaner than surfactant-only formulas
Aloe Vera Gel — aloe-infused formula that cleans gently, leaving fabrics soft and free of harsh chemical residue
Sodium Bicarbonate — natural deodorizer and cleanser that removes tough smells and supports a thorough, fresh clean

water, lauryl glucoside (alkyl polyglucoside), laureth-7, propanediol, glycerin, sodium benzoate, sodium gluconate, aloe barbadensis leaf juice, phenylpropanol, lauric acid, citric acid, caprylyl glycol, d-limonene, sodium hydroxide, potassium sorbate, tetrasodium glutamate diacetate, sodium bicarbonate, carboxymethyl cellulose, alpha-amylase, pectinase, mannanase, cellulase, protease. Contains fragrance allergen.

Anyone looking for a plant-based laundry detergent that delivers on performance

Households with sensitivities looking for a cleanse free of dyes and synthetic fragrance

Families wanting one clean standard from body care to the laundry room

Compatible with standard and HE washing machines

Laundry Detergent: Fresh Citrus

$19.95

What it does for you

Plant-Powered Concentrate That Actually Cleans

Five plant-derived enzymes to cleanse and break down stains

4× concentrated formula with up to 45 wash loads per bottle, no dyes or irritants

Aloe-infused and free of harsh chemicals

Inside the Bottle

Real Results

After first wash: Clothes come out clean, fresh, and free of residue

Key Ingredients

Plant-Based Enzymes

Aloe Vera Gel

Sodium Bicarbonate

Scent

Fresh Citrus Lomatherapy

Why It's Different

The Aloe+Enzyme blend goes beyond surface cleaning. Five plant-derived enzymes, each assigned to a specific stain type, break down grease, starch, protein, fruit, and fabric buildup without dyes, irritants, or harsh synthetic chemicals. Aloe-infused. No shortcuts.

Featured collections

Strengthen, hydrate, and protect with LOMA’s vegan body washes and lotions. Powered by kale, carrot, and lemon proteins plus aloe—clean, nourishing body care.

Vanilla Body Wash

$8.00

Citrus Body Wash

$8.00

Mango Body Wash

$8.00

Vanilla Hand & Body Lotion

$8.25

FAQs

The Fresh Citrus Laundry Concentrate is free of dyes, synthetic fragrances, parabens, and harsh chemicals. For the most sensitive skin or those who prefer completely unscented, the Free & Clear Laundry Concentrate contains no fragrance of any kind. If you have a known sensitivity to any botanical ingredient, check the full ingredient list before use.

Yes. The Fresh Citrus scent is naturally derived — light and crisp, leaving laundry smelling clean without an overpowering fragrance. It is present without being heavy.

The Laundry Concentrate is 4× concentrated. One portion of a capful handles a full load, and each bottle delivers up to 45 wash loads. A little goes a long way.