Nearly 30 years ago we innovated the use of Organic Aloe Vera Gel in the salon industry. We infuse pure water with concentrated organic aloe vera powder - this powerful combination creates the #1 ingredient in Loma products.
Naturally Inspired Organically Infused Hair Care
OUR FOUNDER: DAVID HANEN, COSMETIC CHEMIST
Our Founder, David Hanen, has dedicated his career to the art of hair and beauty. From his beginnings as a salon stylist to a successful salon owner, David's passion is product formulation. Today he is recognized as an innovator in the formulation of pure, organically infused and sustainable beauty products.
WHAT MAKES US DIFFERENT
A key practice with LOMA formulation is in addressing the needs of the hair through chemistry. LOMA products protect, repair and rebuild the internal structure of hair.
NON TOXIC. NON HARMFUL.
Renewable, Sustainable Beauty
PARABEN, SODIUM CHLORIDE, GLUTEN, SOY AND PHTHALATE FREE. SULFATE-FREE CLEANSING.
Did you know most professional brands don't make their own products? At Loma, we source, formulate, manufacture, and fill all of our own products. We investigate our ingredients and raw materials to ensure there are no traces of harmful materials - we don't take for granted the claims we make.
Plus, all All LOMA products are safe for colored, highlighted and keratin-treated hair!
FUN FACT: CREATINE
Creatine is 35% more effective than any protein oil at restoring the structure of the hair shaft, especially in bleach, foiled and high-lift hair types.
We choose our protein blends carefully and specifically—the protein blend is not a one-size-fits-all, it’s an intentional combination of ingredients inside the products to target the needs of the hair.
BATH & BODY INGREDIENTS
BEYOND COLOR CARE
All our products are safe for highlighted, foiled and color-treated hair. Other color-safe products address deposition—covering gray, coloring hair—we’re addressing the chemistry of the hair.
THE LOMA DIFFERENCE
CERTIFIED ORGANIC ALOE VERA GEL BASED PRODUCTS
NATURALLY HEALING, ORGANIC INGREDIENTS
ESSENTIAL OIL-BASED FRAGRANCES MADE WITH CLEAN, PURE WATER
Naturally based, green chemistry: moisturize, enhance, protect, restore and repair the hair. Nearly 30 years ago we innovated the use of Organic Aloe Vera Gel in the salon industry. We infuse the purest water with concentrated organic aloe vera powder - this powerful combination creates the #1 ingredient in Loma products. Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment. Aloemoist Complex is especially effective on all hair including dry, thirsty, color treated, foiled and smoothed hair types.
Our products start with the cleanest water because our facility is located 9 miles away from one of the purest water reservoirs in the world. When we filter this water, we remove remaining pollutants giving us nothing but pure, clean water.
Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.
We offer quality products at affordable prices because we manufacture our own products.
"LOMATherapy" consists of Essential Oil-Based Fragrances, Natural Aroma Ingredients & Aromatic Botanical Extracts.
VEGAN-FRIENDLY & PETA CERTIFIED
24 of our products are totally Vegan, using no animal bi-products. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment. And, of course, our products are NEVER tested on animals.
We promise quality and longevity, and our passion is in the process – we research and test each raw material to ensure they’re as clean as they claim to be. Our products are Paraben, Sodium Chloride, Gluten, Soy and Phthalate free, and have Sulfate-free cleansing. We are also vegan friendly. And, of course, we NEVER test on animals! We invite you to experience the difference of Loma!
QUALITY IN MANUFACTURING
Loma is made in the USA and we blend our own products. From manufacturing to printing, filling and shipping - we guarantee the quality because we in-source every step we take. We work closely with like-minded partners to maintain high levels of quality.
Our philosophy is to maintain a renewable and sustainable process. All our packaging is recyclable and we require a minimum of 25% post-recyclable plastic in our bottles. Our manufacturing facility generates very little waste because we recycle everything we can, from raw material drums to cardboard and plastic.