Press & Media

Estetica (Spain) presents Curvy Crème, a lightweight styling cream that activates natural curls and waves without creating artificial texture. With a low-shine finish and frizz control, the silicone-free formula enhances shape while keeping hair soft to the touch. Ideal for flexible, defined looks—even on subtly wavy hair. The article positions Curvy Crème as a texture-enhancing essential that respects the hair’s natural pattern. Instead of forcing shape, it coaxes definition and bounce with a soft, flexible hold that resists frizz. The low-shine finish avoids a stiff or plastic look, making results wearable for everyday styling. Estetica notes that Curvy Crème’s lightweight feel is a match for multiple textures—from loose waves needing encouragement to curls seeking refinement. Because the formula is silicone-free, it layers well with leave-ins and refreshers, helping styles remain touchable while maintaining curl memory. Read the full article at Estetica Magazine Shop Curly Care Credits/Legal © Estetica Magazine / External link; quotations used for informational purposes.

Tommy Gun’s Original Barbershop shares a practical guide for an effortless men’s routine with LOMA. The piece pairs cleansing and conditioning with versatile stylers to deliver healthy feel, touchable texture, and reliable hold—ideal for everyday looks that move naturally and stay polished. The feature lays out a streamlined routine that starts with hair health: cleanse for scalp comfort, condition for softness, and choose a styler based on finish and control. Tommy Gun’s favors versatile LOMA stylers that add texture and hold without stiffness, keeping hair workable throughout the day.It’s a clear roadmap for modern grooming—fast, effective, and easy to repeat. The guidance suits a range of hair types and lifestyles, helping men achieve a clean finish with minimal effort and product build-up. Read the full article at Tommy Gun’sDiscover LOMA: All Hair Care · Styling CollectionCredits/Legal © Tommy Gun’s Original Barbershop / External link; quotations used for informational purposes.

Cobia Beauty outlines a spring routine powered by LOMA—rehydrating after winter, balancing the scalp, and styling lightly to manage seasonal humidity. The guide recommends Moisturizing Shampoo/Deep Conditioner, Leave-In Conditioner, Moisturizing Treatment, and flexible stylers like Curvy Crème to nourish, refresh, and define as temperatures rise. Cobia’s guide maps a simple reset for the season: replenish moisture lost in colder months, then focus on scalp balance to support healthier growth and styling. It recommends LOMA hydrators for softness and slip without weight, followed by leave-in care to guard against frizz as the weather warms. For styling, the piece favors light, flexible formulas—especially Curvy Crème—for definition that moves, not crunches. The routine is approachable enough for everyday use and adjustable across textures, making it a timely refresh for spring wardrobes and wash-day habits. Read the full article at Cobia BeautyShop Moisturizing CollectionCredits/Legal © Cobia Beauty / External link; quotations used for informational purposes.

This founder profile follows David Hanen’s path to LOMA—why aloe became the hero ingredient, why manufacturing stayed in-house, and how a “makers, not marketers” ethos shapes every decision. It underscores LOMA’s long sulfate-free heritage and focus on ultra-pure water, stylist education, and purposeful performance. Estetica Export’s interview traces LOMA’s origins to a simple idea: formulas should start with ingredients that benefit the hair and scalp. Aloe leads that list, supported by ultra-pure water and tightly curated botanicals. Hanen explains that keeping production in-house preserves formula integrity, enabling rapid iteration and strict quality control that contract manufacturing can’t always match. The piece frames LOMA as a maker’s brand—prioritizing performance, safety, and education over trends. By training stylists and sharing the “why” behind each formula, LOMA aims to build trust at the backbar and in clients’ routines, proving that clean can be both transparent and truly effective. Read the full article at Estetica Export Discover LOMA: Shop All Hair Care Credits/Legal © Estetica Export / External link; quotations used for informational purposes.

Estetica (Spain) recaps LOMA’s commitment to clean, effective formulas enriched with aloe vera and botanicals such as quinoa and baobab. The article shows how the brand delivers professional results with sustainability in mind, highlighting treatments that strengthen, protect, and visibly improve hair health across textures. This overview highlights LOMA’s balance between performance and responsibility. Aloe anchors care across the range, supported by select botanicals known for conditioning, strength, and shine. Estetica underscores how these choices align with salon-grade results—touchable softness, frizz control, and improved manageability—without compromising on ingredient standards. It also points to a health-first mindset: products are designed to protect color, support scalp comfort, and reinforce hair fiber. The throughline is simple—clean, comprehensible formulas that deliver visible benefits while respecting hair, scalp, and stylist workflows. Read the full article at Estetica Magazine Discover LOMA: Treatments · Healthy Scalp · Our Story Credits/Legal © Estetica Magazine / External link; quotations used for informational purposes.

Estetica Export spotlights LOMA’s “Simple Science” approach—where nature and cosmetic chemistry meet. The feature highlights aloe as our first ingredient, ultra-pure water standards, and a majority in-house manufacturing that safeguards quality and transparency. It offers a clear view of how LOMA builds performance and integrity into every formula while educating stylists globally. Estetica Export explores how LOMA turns “clean beauty” into practical formulation choices. By prioritizing aloe as the first ingredient and using ultra-pure water, LOMA reduces impurities that can compromise performance or irritate the scalp. This disciplined raw-material philosophy, paired with essential-oil fragrances and thoughtful preservatives, is presented as science made simple rather than marketing jargon. The feature also emphasizes control: producing the vast majority of products in-house enables tighter quality assurance and transparency. Education sits alongside formulation; LOMA equips stylists with straightforward guidance on how and why the products work, closing the gap between clean claims and salon-level results. Read the full article at Estetica Export Shop LOMA: Color Care Collection   Credits/Legal© Estetica Export / External link; quotations used for informational purposes.