The basics

Some things just come naturally, like the basics you can expect from a clean brand.

  • No animal testing
  • Nut-free manufacturing
  • Safe on color-treated hair
  • Safe on keratin-treated hair
  • Free of synthetic colors
  • Free of synthetic fragrances
  • Sulfate-free cleansing

Loma is free of toxins and harmful ingredients, leaving just the good stuff for our products. We have a long list of things we will not put into our products, and onto your hair and skin. The complicated science behind our brand is rather simple, and we follow a few basic rules.

Free Of Paraben, Sodium Chloride, Gluten, Soy, Phthalate, Dioxane, Hormones, Pesticide, Formaldehyde

Almost totally vegan

We like to call this Vegan-friendly.

All our products are completely vegan, using no animal bi-products except for Fiber Putty & Forming Paste. We utilize a small amount of beeswax in these two items. Rest assured that the beeswax is obtained in a way that does not harm the bees!

The truth about silicones

Not all silicones are bad, but we do the research so you don't have to.

Though we have several silicone-free product options, the silicone we do use is completely shampoo-soluble and doesn't build-up or weigh down the hair. Please watch this video from our chemist and founder with more information on silicones.

The list goes on

There's lots of chemicals and toxins we refuse to include in our formulas, here's the short list of common items we avoid.

  • Benzalkonium Chloride
  • Benzene
  • Butylated Hydroxytoluene
  • Butylatedhydroxy Anisole
  • Cocoamide
  • Ethanolamines (MEA/DEA/TEA)
  • Ethylenediaminetetraacetic acid (EDTA)
  • Hydroquinone
  • Methylchloroisothiazolinone (MCI)
  • Methylisothiazolinone (MI)
  • Mineral Oil
  • Oxybenzone
  • Petroleum
  • Polyethylene Glycols
  • Propylene Glycol
  • Quaternium-15
  • Retinol
  • Retinyl palmitate
  • Selenium sulfide
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Toluene
  • Triclocarban
  • Triclosan
  • Triethanolamine

Are you convinced?

Only good stuff inside! Our tagline is Naturally Inspired, Organically Infused because we use natural and organic ingredients paired with science and chemistry. We're one of few professional brands that makes their own products, so we're especially passionate about our ingredients.