Loma is free of toxins and harmful ingredients, leaving just the good stuff for our products. We have a long list of things we will not put into our products, and onto your hair and skin. The complicated science behind our brand is rather simple, and we follow a few basic rules.
Some things just come naturally, like the basics you can expect from a clean brand.
No animal testing
Safe on color-treated hair
Safe on keratin-treated hair
Free of synthetic colors
Free of synthetic fragrances
FREE OF PARABEN, SODIUM CHLORIDE, GLUTEN, SOY, PHTHALATE, DIOXANE, HORMONES, PESTICIDE, FORMALDEHYDE
ALMOST TOTALLY VEGAN
We like to call this Vegan-friendly.
All our products are completely vegan, using no animal bi-products except for Fiber Putty & Forming Paste. We utilize a small amount of beeswax in these two items. Rest assured that the beeswax is obtained in a way that does not harm the bees!
THE TRUTH ABOUT SILICONES
Not all silicones are bad, but we do the research so you don't have to.
Though we have several silicone-free product options, the silicone we do use is completely shampoo-soluble and doesn't build-up or weigh down the hair. Please watch this video from our chemist and founder with more information on silicones.
THE LIST GOES ON
There's lots of chemicals and toxins we refuse to include in our formulas, here's the short list of common items know to avoid.
Ethylenediaminetetraacetic acid (EDTA)
PEGNO SLES & SLES
Sodium Laureth Sulfate (SLES)
Sodium Lauryl Sulfate (SLS)
WHERE DOES THAT LEAVE US?
Only good stuff inside! Our tagline is Naturally Inspired, Organically Infused because we use natural and organic ingredients paired with science and chemistry. We're one of few professional brands that makes their own products, so we're especially passionate about our ingredients.