The Loma Promise
Clean. Safe. Proven.
Every Loma product is rooted in meticulous research and testing to ensure the highest purity and performance. Our formulas are free from parabens, sulfates, phthalates, and gluten—and never tested on animals. Because real beauty should never come at the cost of your health or the planet.
What Sets Loma Apart
Full Control. Pure Ingredients.
Unlike most professional brands, Loma controls every step of production—from sourcing and formulating to manufacturing and filling—using only the highest-quality ingredients and the cleanest water. This commitment ensures exceptional product integrity and salon-grade results in every bottle.
From Aloe Vera to Baobab Protein and Olive Oil, our AloeMoist Complex™ restores hydration, strength, and shine—naturally.
We’re makers, not marketers.
Our Founder
Founded by cosmetic chemist and devoted father David Hanen, Loma began as a personal mission: to craft clean, effective products safe enough for his daughter Franky and families everywhere.
With over 40 years of experience in the professional salon industry, David developed formulas that are both high-performing and gentle—prioritizing well-being without compromise. What started as a father's love became a salon-trusted, recognized clean beauty brand.
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Sustainably Made
Made with hydropower.
Less plastic. -
Uncompromised Cleanliness
No parabens, sulfates, gluten, or phthalates.
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Cruelty-Free & Mostly Vegan
No animal testing.*
