The Loma Promise

Quality in, quality out! We only work with the best, and highest quality ingredient suppliers.

Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

NEW Max Shine: For healthy, smooth and shiny hair!

Using breakthrough technology in natural silicone replacements to support Loma’s conscientious manufacturing.

  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

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