Shiny, smooth and healthy!

New Max Shine is Vegan and completely free of Gluten, Silicones, and Parabens.

Try Max Shine Shampoo & Conditioner

Nature's Home & Body Care

Enjoy nature-based ingredients and vegan formulas made with a protein blend of kale, carrot and lemon.

Gift Sets, Kits & Bundles

Try me kits, sample sets, and giftable bundles!

Some things just come naturally for us!

Naturally Fragranced

Our natural fragrances consist of essential oil-based fragrances, natural aroma ingredients and aromatic botanical extracts.

Renewable and Sustainable Beauty

Located just outside of Seattle, Washington, Loma is made in small batches in our own facility with 100% sustainable hydroelectric power!

No Animal Testing

We NEVER test on animals. We promise our products are cruelty-free!

Safe on Color-Treated Hair

Not only are our products safe for highlighted, foiled and color-treated hair, our formulas help protect and rebuild from the inside.

We use many ingredients that help to extend your hair color, like Fennel Seed, Sunflower Seed, Creatine, and Aloe Vera.


Our products are entirely vegan with the exception of two. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment.

Only Good Stuff Inside

Loma is free of toxins and harmful ingredients. We do not allow any of these in our formulas: Paraben, Sodium Chloride, Gluten, Soy, Phthalate, Dioxane, Hormones, Pesticide, or Formaldehyde.