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MOST LOVED

  • All Hair Care

    Naturally Inspired, Organically Infused

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  • Hair Treatments

    Formulated with Natural Thermal Protection

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  • Loma for Life

    Nature's Home & Bodycare

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Discover the Loma Difference

Quality You Can Trust
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Loma Beauty sources, formulates, manufactures, and fills every product in-house. We inspect each ingredient to guarantee quality. With our motto "Quality in, Quality out," you can trust that we use only the best ingredients and cleanest water.

More About Loma Ingredients

  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Learn More About Our Story Learn More About Our Ingredients

Let customers speak for us

from 1238 reviews
Claire - SFe

I live in New Mexico and the weather has been extremely dry lately. Loma has provided the moisture for my hair and I love the purple shampoo.

Claire Catanach
Curvy Crème
Gentle and Strong Enough to Detangle!!

Bought this for use right after a recent surgical procedure. The brush is strong enough to detangle my hair (it's medium weight and fairly straight, but I do still get nasty tangles sometimes) but didn't tug at any of my stitches or cause any pain!! Excellent product <3

MJ
Detangle Flexi Brush
Surprisingly fabulous!

Many products claim to be "nourishing" and "deep conditioning," and I have tried many, including some of the many masks on the market. The moment I put Loma's Deep Conditioner on my hair, I know it was different and the results proved me right. It smoothed ot my wiry thyroid hair without leaving it limp - and my hair extremely fine. I used it while traveling in Europe where I didn't wash my hair everyday -- and I didn't need to! My hair was shiny, perky, and felt great. If it seems expensive, think about how many washes you'll get out of just a dab of conditioner and how much you'll save on styling products!

Ma
Deep Conditioner
Purple shampoo and conditioner+ curvy creme

I’m enjoying the shampoo and conditioner for gray hair and the curvy crème.
I like that the products don’t have a heavy fake perfume odor .

Meadowlark
Curvy Crème
A product I have been waiting for.

I bought the hairspray and the foam and I love both of them! Al ittle goes a long way.

Carolh
Shampoo & Conditioner Samples
Shampoo with a great scent

The Rosemary Peppermint shampoo leaves my hair feeling clean and smelling wonderful.

Marci Cohen
Nourishing Conditioner
Excellent lightweight oil

I started using this oil a few weeks ago and I love it. Great smell, very lightweight. The pump dispenser is just the right size for my medium length curly hair. If I use several pumps I notice an oily feel the next day, but it's never heavy and it rinses out easily. Great to apply to damp hair for blow-dry protection, or to dry hair to smooth frizz and add shine. I need to go order a travel size now!

Faith
LIGHT Nourishing Oil Treatment
Great Product

I really like the Peppermint, Rosemary conditioner and body wash.

SAL
Healthy Scalp Moisturizing Styling Cream

Great Product!!!

Belinda Fabiano
Nourishing Conditioner
Great products

My grey curls are happy with the purple shampoo and conditioner and the curl crème holds up well.

Meadowlark
Violet Conditioner

Extra Firm Hold Hairspray

Rose Eberth Byrd
Extra Firm Hold Hairspray

I liked it. Just enough texture and not too sticky or heavy!

Leah
Texture & Finishing Spray
My hair loves this!

My hair loves this!

Monica Hendel
Vanilla Hand & Body Lotion
Loma Love

This is a great product. I like the way it makes my hair feel healthy & natural. I like the simple design and packaging. I’ve been giving samples out to my friends to try it. I want to try the leave in conditioner. Thank you Loma!

Kyra Anastasia Sudofsky
Shampoo & Conditioner Samples
Great product

Love the fragrance free shampoo and conditioner, clean, soft, shiny hair!

Danielle Alexander
Shampoo & Conditioner Samples

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