Based on 692 reviews
Liter Pump
Amy Stopko
Best repairative serum on the market!

The best repairative serum on the market! Couldn’t live without it! Doesn’t weigh my hair down but it does keep it soft and healthy!

Curvy Crème
Barb E.
Perfect combo for curls and hold

I’m really liking Curvy Crème a lot. I had purchased a small size to try it out and just bought the larger size. It provides a perfect combination of curl enhancer and hold. And I love that LOMA has so many products available in a trial size, which is also convenient for travel.

Liter Pump
Adriana Mora
Love the liters

I so glad I ordered the litters I love the free pumps too!

Nourishing Oil

been using it daily on my dry curly hair for years. Love it!!

Mango Hand & Body Lotion
Leslye Oshaughnessy
Mango Body Lotion

This is the best mango scented lotion - not like a perfume scent but like a real mango. Goes on and doesn't leave your skin greasy but definitely moisturized. My favorite!

Nourishing Conditioner
Marie Nelligan
Does not nourish

Not nourishing. My hair is dry and it did not feel nourished at all after using this product. It actually was more dry. Not all hair types need the same nourishment. Not good for my textured hair. Very disappointed. For dry thirsty hair? Did not provide one bit of nourishment. Waste of money.

No more itch!

I have a very sensitive scalp that is always itchy and irritated. The fragrance free shampoo and conditioner has seemed to stop it and has made my fine thinning menopause hair so soft and silky. Thanks so much!

Curvy Crème
Favorite products!

Won’t use anything else ✨

Not for me

Better product for long thicker hair, to use on ends only

Great Product But….

I truly loved the products I purchased. They preformed well and exceeded my expectations on how well my curls held shape and handled humidity. However, I was very sad when I realized my scalp was becoming very very irritated with the ingredients. This is the only reason I am giving 4 stars due to the irritation it caused. I had to stop using and sadly won’t purchase again.

Moisturizing Treatment
Jenna Kennedy

Moisturizing Treatment

Can't live without this

Please don't ever stop making Nourishing Oil! . I've been using it for several years . It keeps my hair fabulous and the smell is heavenly . People ask me all the time about it.

Hair treatment makes my hair soft and shiny

I have been using LOMA Fortifying Repairative Tonic and Nourishing Oil for many years, the best hair product I've used, my whole family love it, the only negative point is they have raised the price quite a bit, but everything is expensive nowadays.

Great Products!

Both products that I ordered were exactly what I wanted! My new hair product shop.

Soft curls

Despite the name, it works well for me who was not interested in more volume. In fact, I prefer smooth over volume since I already have too much volume.This is great if you prefer a smooth uncrisp look.

Nourishing Oil Treatment
Susan I Tripodi
Great product with high price & little communication

I sent an email to your company on Monday and on Wednesday, I received this email about rating your product. I made a mistake and ordered twice, but I accepted my mistake and said OK but then sent my mistake all in one package and charged me twice for delivery, I do believe that I’m entitled to get one of those delivery charges back. If no one wants to communicate with me about this issue, then I will move forward on making sure that I will never promote Loma in the salon again!

Perfect for dyed hair

My FAVORITE shampoo and conditioner!

I have been using this for over 15 years now since my Salon recommended it. It’s been hard to find so I ordered directly from here. I’m so happy to have it as it makes my hair feel wonderfully clean, soft and healthy.

I love your product. I recommend to anybody what has done for my hair

Moisturizing Treatment
Marie Nelligan
No moisture

My hair had less moisture after using this product. the problem is you say it is for all types of hair but you cannot have a moisturizing treatment that works for all hair types! Some have oily hair, normal, dry, very dry. You need your prodcuts to be more specific or else they are only good for people with normal hair basically and mostly no one with textured hair which is almost always very dry. Non toxic is what attracted me. But left my hair dry like the Sahara desert! Could not even run my fingers through my hair... They got stuck! No slip, no detangling. Nothing really. A waste of energy and time and money for me. Make your products more specific and include textured, dry, damaged hair... We need a lot of moisture!

Liter Pump
Cynthia Peterman
Loma Customer Service

I appreciate how Loma Beauty let’s customers know when purchases have been completed

Violet Shampoo
Rachel Sackett
Love the violet shampoo and conditioner!

The violet shampoo and conditioner are amazing! I love the fragrance of the blood orange and eucalyptus essential oils and how soft my hair feels after using these products. The violet line is keeping my grey highlights brilliantly silver and white, with no brassy hues!


I use Loma shampoo and moisturizer treatments and needed travel size for a trip. These were the perfect size!

Moisturizing Shampoo
Sandy Jordan

I absolutely love these clean products

Liter Pump
Lisa Kissel
Perfect for fine hair

I absolutely love their shampoo and conditioner— my hair is soft and manageable.