For grey & blonde hair

• Sulfate, gluten, soy and paraben-free cleansing
• Brightens grey and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.

For all hair types, especially dry, thirsty and chemically treated hair

• Safe on keratin-treated hair and hair pieces
• Repairs and restores the hair
• Sulfate, gluten, soy and paraben free cleansing
• Created with skincare cleansers
• As far away from a sulfate as possible
• Helps control frizz and preserve color

Did you know…

• LOMA’s Nourishing Shampoo and Conditioner is the most hydrating, reparative and luxurious duo that LOMA offers.
• LOMA’s founder, David Hanen, absolutely loves the Nourishing Shampoo. It is one of his favorite products!
• When used on fine or thin hair, little to possibly no conditioner is necessary.

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For all hair types, especially dry, thirsty and chemically treated hair

• Gluten, soy and paraben free
• Instantaneous conditioner
• Repairs damaged hair for healthy results
• Helps controls frizz and preserve color

Did you know…

• LOMA’s Nourishing Shampoo and Conditioner is the most hydrating, reparative and luxurious duo that LOMA offers.
• LOMA’s founder, David Hanen, absolutely loves the Nourishing Shampoo. It is one of his favorite products!

Made from renewable wheat straw, this eco-friendly brush is stronger than plastic and flexes without breaking. The zig-zag gaps make cleaning effortless, while the flexible bristles glide through knots, reducing breakage. Designed to bend and move with your hair, it ensures a gentle, tangle-free experience every time.

For grey & blonde hair

• Uses pure direct dye color pigments unlike 99% of other color conditioners on the market
• Brightens gray and blonde hair
• Highly pigmented; the most effective toning conditioner on the market
• A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)
• Gluten, soy and paraben free
• An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
• Due to the electric charge in the formula, Violet Conditioner will adhere/deposit better to the hair.

For all hair types. Soft cushion is ideal to massage the scalp to improve hair growth and encourage strong hair and scalp.

Bamboo Base: Bamboo is one of the most sustainable resources and environmentally sound plants on earth, which is stronger, lighter and more durable than wood.

Enhanced Oil & Product Distribution: Bamboo bristles help evenly distribute natural oils and hair products from root to tip, promoting healthier, shinier hair with every stroke.

Gentle on Hair & Scalp: The smooth, rounded bamboo bristles minimize hair breakage and reduce scalp irritation, making them ideal for all hair types.

Eco-Conscious Styling: Our bamboo bristles offer a more sustainable choice while effectively promoting even distribution of oils and treatments, leaving hair nourished and radiant.

For all hair types, especially fine and limp

• Great on color-treated hair
• Gluten and soy free
• Instant detangling spray with sea salt to add texture and volume
• Ideal on all color-treated hair types
• Closes the hair strand cuticle which protects the hair and extends color vibrancy
• Protect

Did you know…

• LOMA’s Leave-In Conditioner has a high aloe vera content which will leave the skin and scalp feeling fabulously smooth.
• This Leave-In Conditioner is the ultimate conditioner for people who don’t normally use conditioner.