One foundation. Three brands.

A maker-owned company, formulating the way life demands. Not the market.

LOMA Innovative Salon Products brings over 35 years of formulation experience to everything we make. Every brand we build starts in the same place: organic aloe vera gel, ultra-pure water, and a standard set by the people who use the formulas.

35+ years

Sourcing, formulating, and filling our own formulas. Sulfate-free cleansing from the start.

Monroe, WA

One facility, hydroelectric-powered, nine miles from one of the purest water reservoirs in North America.

3 brands

LOMA, Essentials by LOMA, and LOMA for Life. The same foundation, built for three different reasons.

We are not a marketing company that makes haircare.

We are makers.

We write the formulas, run the manufacturing, fill the bottles, and ship the cases from our facility in Monroe, Washington.

That control is the whole point. It is the reason our cleansing has been sulfate-free for over 35 years, the reason every ingredient is traceable, and the reason a single founder can still stand behind every formula that carries our name.

Over time, that foundation grew into three distinct brands. They do not compete. Each was built for a different reason. What changes from one to the next is never the standard. It is who the formula is for, and what they need it to do.

THE BRANDS

Same foundation. Three reasons.

  • THE ORIGINAL

    LOMA

    The brand that started it all. Professional haircare built for the salon, and for the stylist who stakes a reputation on it.

    Made forpros, and anyone who wants stylist-quality care that heals instead of harms

    There is a product for everyone.

    Every product is independently beneficial and built on AloeMoist Complex, so whatever the goal is, the foundation is already working toward healthier-looking hair. Follow one of the pre-built routines, or build your own from across the cleansing, styling, and treatment ranges. Healthy scalp for scalp care. Max shine for shinier, healthier-looking hair. Whatever you reach for, the system is already supporting you.

    Your goal leads. Healthier hair follows.

  • THE ELEVATED LINE

    Essentials by LOMA

    Where formulation discipline meets a fully composed sensory experience.

    Made for the experience-led, those seeking a more elevated kind of care

    A curated ritual, composed start to finish.

    Where LOMA is personalized, Essentials is intentional. Products are designed to be used together as a complete system, with scent experiences layered across the routine so the feeling carries from cleanse to finish. Each blend is a natural aroma ingredient blend developed in partnership with a dedicated fragrance house. The same in-house formulation rigor sits underneath. The experience on top is elevated and built to be felt.

    Layered scent experiences across every step

  • HOME & BODY

    LOMA for Life

    The full-home extension. The same maker standard, carried beyond hair into the rooms a family lives in.

    Made for people looking for the quality they already trust, now for their home

    The maker standard, now at home.

    Body wash, lotion, laundry, deodorant, and more. LOMA for Life brings the same in-house formulation and the same accountable standard to everyday body and home care. It is the full LOMA approach for a home that already trusts what we put in a bottle, and for anyone searching for a better solution to everyday care.

    The same standard, the same place, carried through the home.

THE STANDARD

We formulate. We manufacture. We control the standard.

The principle behind every brand we make

One founder. One standard.

Founder David Hanen knew the problem firsthand. Long days as a platform artist left his hands cracked and raw from harsh products, and as a father, he wanted something safer for his daughter. No one was making it, so he did. Over 35 years later, LOMA still runs on that standard: gentle ingredients, professional performance, and formulas that improve hair health instead of working against it.

If a formula does not perform, no amount of branding will save it.

Every brand under Innovative Salon Products carries that same origin. LOMA, Essentials by LOMA, and LOMA for Life are formulated with different goals for different people, all while being held to the standard David set the day he decided to make it himself.

Three brands. One foundation. Built right.

Care for the person in the chair, the stylist behind it, and the planet they share. That has been the whole job from the start.