Estetica Export spotlights LOMA’s “Simple Science” approach—where nature and cosmetic chemistry meet. The feature highlights aloe as our first ingredient, ultra-pure water standards, and a majority in-house manufacturing that safeguards quality and transparency. It offers a clear view of how LOMA builds performance and integrity into every formula while educating stylists globally.
Estetica Export explores how LOMA turns “clean beauty” into practical formulation choices. By prioritizing aloe as the first ingredient and using ultra-pure water, LOMA reduces impurities that can compromise performance or irritate the scalp. This disciplined raw-material philosophy, paired with essential-oil fragrances and thoughtful preservatives, is presented as science made simple rather than marketing jargon.
The feature also emphasizes control: producing the vast majority of products in-house enables tighter quality assurance and transparency. Education sits alongside formulation; LOMA equips stylists with straightforward guidance on how and why the products work, closing the gap between clean claims and salon-level results.
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© Estetica Export / External link; quotations used for informational purposes.
© Estetica Export / External link; quotations used for informational purposes.