Define and Structure with Firm to Extra Hold

Firm Hold Gel

A firm to extra hold gel for all hair types that helps build structure, volume, and shine, leaving hair looking vibrant with every use.

Powered by AloeMoist Complex and Fennel Seed.

All hair types needing firm to extra hold.

(21)

$21.00

Size

Orders Typically Ship Same Day | Free Shipping Over $75

Firm Hold Gel is LOMA’s strongest‑hold styler, built for structure, definition, and volume that lasts throughout the day. It is firm enough for sculpted styles yet flexible enough to help shape curls, waves, or straight hair needing maximum control.

AloeMoist Complex and Fennel Seed help keep hair looking healthy, whether color‑treated or not. Avocado Oil and Castor Oil help condition the hair while the gel delivers firm hold. Creatine helps support hair that feels resilient.

Step 1 — Apply to wet or damp hair for maximum hold and definition.
Step 2 — Apply to dry hair for a separated, textured look with high shine.
Step 3 — Diffuse or air dry without touching for the strongest hold result.

Fennel Seed — Helps care for color‑treated hair, supporting a healthy‑looking, shiny finish with regular use.

Avocado Oil — Contains vitamins A, D, and E, and helps condition dry hair alongside the hold for a finish that feels firm without feeling stripped.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and helps hydrate hair without a heavy or greasy residue

aloe barbadensis leaf juice*, water (aqua) (eau), pvp, propanediol, polysorbate 20, persea gratissima (avocado) oil*, helianthus annuus (sunflower) seed oil*, hydrolyzed quinoa, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, simmondsia chinensis (jojoba) seed oil*, glycerin*, acrylates/c10-30 alkyl acrylate crosspolymer, aminomethyl propanol, sodium phytate, hydroxyacetophenone, ethylhexylglycerin, sorbitol, phenoxyethanol, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), hexyl cinnamal, limonene, linalool, geraniol. *Certified Organic

All hair types needing firm to extra hold.

Color‑treated hair looking to maintain a vibrant, healthy‑looking finish.

Curly, wavy, and straight hair needing structure and definition.

Works on wet or dry hair.

Firm Hold Gel - LOMA RETAIL

Firm Hold Gel

$21.00

$21.00

What it does for you

Define and Structure with Firm to Extra Hold

Firm to extra hold helps add structure, definition, and fullness to a wide range of hairstyles.

Creatine helps support hair that feels resilient during styling.

Fennel Seed helps keep hair looking vibrant and healthy.

Inside the Bottle

Real Results

After first use: Hold is firm and the style has noticeably more structure and fullness

Key Ingredients

Fennel Seed

Avocado Oil

Organic Aloe Vera Gel

Scent

Tangerine, Orange, and Grapefruit Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger‑feeling fiber, and promote healthy‑looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

A balanced blend of hold resins, conditioning oils, and AloeMoist Complex is designed to provide firm control while helping minimize dryness and visible flaking.

Yes. Apply to clean damp hair, scrunch upward, and diffuse or air dry. The hold helps activate curls and control frizz through the dry. Layer over Curvy Crème for additional curl support and locked-in styling.

Firm Hold Gel is a defining, structuring styler with firm to extra hold that sculpts and locks styles in place. Maximum Volumizing Solution is a flexible volumizing styler built for fullness and plump body with a touchable, reworkable hold. The gel holds and defines, while Maximum Volumizing Solution lifts and amplifies.