Hydrate. Calm. Soften.

Moisturizing Routine

A four-step moisture system for dry and color-treated hair.

Powered by AloeMoist Complex, Avocado Oil, Coconut Oil, and a Hydrating Oil Blend.

Dry, color-treated, or frizz-prone hair

(2)

$97.00 $77.60

Orders Typically Ship Same Day | Free Shipping Over $75

The Moisturizing Routine is a four-step system for dry, color-treated, and frizz-prone hair. Each product works with the next: cleansing without stripping, conditioning with softness and slip, calming flyaways, and finishing with a surface oil for smoothness and shine.

Moisturizing Shampoo replenishes moisture in a single wash with AloeMoist Complex and Avocado Oil. Moisturizing Treatment deeply conditions with Creatine and Avocado Oil at the core. Calming Creme smooths flyaways and supports heat styling as a leave-in. Nourishing Oil Treatment finishes with moisture, frizz management, and surface shine.

With regular use, each step supports the next, building softness and manageability over time.

Step 1: Moisturizing Shampoo. Apply to wet hair and scalp. Lather and rinse thoroughly.
Step 2: Moisturizing Treatment. Apply to wet hair from scalp to ends. Leave on for 1 to 3 minutes, then rinse.
Step 3: Calming Creme. Apply a small amount to damp or dry hair on mid-lengths and ends. Do not rinse.
Step 4: Nourishing Oil Treatment. Apply 1 to 3 pumps to damp hair on mid-lengths and ends. Style as usual.

Avocado Oil: Contains vitamins A, D, and E, and helps replenish moisture, leaving hair feeling soft and smooth without weight.

Creatine: Helps support hair that feels stronger and more resilient, especially in color-treated, foiled, and bleached hair.

Organic Aloe Vera Gel: The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates without a heavy or greasy residue.

Moisturizing Shampoo: aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, distearyl phthalic acid amide, sodium lauroamphoacetate, glyceryl stearate se, glycerin*, sodium methyl cocoyl taurate, propanediol, cocamidopropyl betaine, sodium methyl oleoyl taurate, creatine, panthenol, hydrolyzed quinoa, tocopherol, persea gratissima (avocado) oil*, olea europaea (olive) fruit oil*, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, dimethicone, cetrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, hydroxyacetophenone, benzyl alcohol, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), benzyl benzoate, limonene, benzyl salicylate. *Certified Organic

Moisturizing Treatment: aloe barbadensis leaf juice*, cetearyl alcohol, cetyl alcohol, propanediol, water (aqua) (eau), behentrimonium methosulfate, dimethicone, panthenol, hydrolyzed quinoa, tocopherol, creatine, butyrospermum parkii (shea) butter*, persea gratissima (avocado) oil*, helianthus annuus (sunflower) seed oil*, ricinus communis (castor) seed oil*, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, glycerin*, cetrimonium bromide, stearalkonium chloride, peg-40 castor oil, cetrimonium chloride, triheptanoin, c13-15 alkane, hydroxyacetophenone, chlorphenesin, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), benzyl benzoate, limonene, coumarin. *Certified Organic

Calming Crème: aloe barbadensis leaf juice*, cetearyl alcohol, propanediol, behentrimonium methosulfate, glycerin, simmondsia chinensis (jojoba) seed oil*, cocos nucifera (coconut) oil*, olea europaea (olive) fruit oil*, panthenol, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, prunus armeniaca (apricot) fruit extract*, mangifera indica (mango) fruit extract, pyrus malus (apple) fruit extract, impatiens balsamina flower extract, rubus idaeus (raspberry) fruit extract, cucumis melo cantalupensis fruit extract, citrus grandis (grapefruit) fruit extract, citrus aurantium dulcis (orange) peel extract, citrus aurantifolia (lime) peel extract, vanilla planifolia fruit extract, mentha piperita (peppermint) extract, caprylic/capric triglyceride, polyquaternium-4, water (aqua) (eau), guar hydroxypropyltrimonium chloride, dimer dilinoleyl dimer dilinoleate, polyquaternium-7, triheptanoin, vp/va copolymer, diheptyl succinate, cetrimonium bromide, caproyl glycerin/sebacic acid copolymer, c13-15 alkane, hydroxyacetophenone, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, linalool, limonene, benzyl alcohol. *Certified Organic

Nourishing Oil Treatment: dimethicone, trisiloxane, c11-12 isoalkane, tocopherol, creatine, adansonia digitata seed oil*, triheptanoin, c13-15 alkane, fragrance (parfum), benzyl benzoate, limonene, coumarin, citral, linalool. *Certified Organic

Dry, color-treated, or frizz-prone hair

Hair that's been through foiling, bleaching, or heat

Anyone managing frizz or moisture loss between washes

Anyone looking for a complete no-guesswork moisture routine

Moisturizing Routine

Moisturizing Routine

$97.00 $77.60
$97.00 $77.60

What it does for you

Hydrate. Calm. Soften.

Avocado Oil enriched duo helps replenish moisture, leaving hair feeling softer and smoother after every wash and condition.

Calming Creme smooths flyaways and supports heat styling with a soft, high-shine finish.

Nourishing Oil Treatment finishes the routine with moisture and frizz control and surface shine.

Inside the Bottle

Real Results

After first use: Hair feels clean, softer, and smoother with frizz visibly calmed.

Key Ingredients

Avocado Oil

Creatine

Organic Aloe Vera Gel

Scent

Mango and Orange Lomatherapy + Vanilla and Orange Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger-feeling fiber, and promote healthy-looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

Moisturizing Shampoo and Treatment are formulated for normal to dry hair. On fine hair, use a small amount of Moisturizing Treatment and adjust from there. If your hair is very fine or tends to go flat, the Daily Routine may be a better fit.

Yes. Sulfate-free cleansing, built to preserve color and protect chemically treated hair.

Yes. Moisturizing Shampoo, Treatment, and Calming Crème are generally compatible with keratin-treated hair. Always follow your stylist's guidance for extension and keratin care.