Activate Curls and Waves with Flexible Hold

Curvy Crème

A flexible curl‑activating crème that helps define waves and curls with medium hold and a natural, low‑shine finish.

Powered by AloeMoist Complex and Kelp.

Curly and wavy hair needing definition without crunch

(66)

$21.00

Size

Orders Typically Ship Same Day | Free Shipping Over $75

Curvy Crème is LOMA’s curl‑activating styler, created to help define what’s already there—not to create curls on straight hair. It does not make straight hair curly; instead, it helps bring out existing curls and waves, supporting definition and frizz control with a medium, flexible hold.

AloeMoist Complex and Kelp work to help hydrate, define, and hold without the stiff cast that many curl creams leave behind. Apply to clean, damp hair for more defined curls, or use a small amount on dry hair to add separation and texture to second‑day styles.

Step 1 — Apply desired amount to clean damp hair from roots to ends. Scrunch upward.
Step 2 — Diffuse or air dry without touching.
Step 3 — For a separated or messier look, apply a small amount to dry hair and scrunch or rake through.

Kelp — Helps enhance the look of the natural curl pattern, supporting flexible hold and definition without stiffness or buildup.

Creatine — Helps support hair that feels stronger and more resilient, working alongside every styling use.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and helps hydrate hair without a heavy or greasy residue.

aloe barbadensis leaf juice*, water (aqua) (eau), polyquaternium-46, glycol stearate, vp/methacrylamide/vinyl imidazole copolymer, propanediol, hydroxypropyl guar, persea gratissima (avocado) oil*, panthenol, creatine, tocopherol, carthamus tinctorius (safflower) seed oil*, olea europaea (olive) fruit oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, fucus vesiculosus extract, chondrus crispus extract, spirulina platensis extract, ascophyllum nodosum extract, glycerin*, hydroxyacetophenone, stearamide amp, phenylpropanol, caprylyl glycol, phenoxyethanol, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), geranyl acetate, benzyl benzoate, limonene, hexyl cinnamal. *Certified Organic

Curly and wavy hair needing definition without crunch

All hair types — straight hair can use it as a firmer styling crème for control

Anyone managing frizz in humid or changing conditions

Works from wet to dry, or on second‑day hair

Curvy Crème - LOMA RETAIL

Curvy Crème

$21.00

$21.00

What it does for you

Activate Curls and Waves with Flexible Hold

Kelp helps enhance the look of the natural curl pattern without stiffness.

Helps keep frizz controlled from application through dry.

Ideal for curly and wavy hair, and for straight hair that needs a firmer styling crème for polish and control.

Inside the Bottle

Real Results

After first use: Curls and waves appear more defined with controlled frizz through the dry

Key Ingredients

Kelp

Creatine

Organic Aloe Vera Gel

Scent

Cranberry and Pear Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger‑feeling fiber, and promote healthy‑looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

No. Curvy Crème only helps activate and enhance curls and waves that already exist; it will not create curl on naturally straight hair.

No. The hold is flexible and medium-weight. Hair stays soft and touchable after drying. When using a large amount of product, you can scrunch after the product dries to break the cast and reveal the soft texture, without losing definition.

Yes. Apply a small amount to dry hair for separation, texture, and frizz control on second‑day styles. You can also lightly re‑wet your hair and reapply for better distribution.