For grey & blonde hair

• Uses pure direct dye color pigments unlike 99% of other color conditioners on the market
• Brightens gray and blonde hair
• Highly pigmented; the most effective toning conditioner on the market
• A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)
• Gluten, soy and paraben free
• An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
• Due to the electric charge in the formula, Violet Conditioner will adhere/deposit better to the hair.

Great for people who have sensitive skin, asthma, respiratory issues, migraines

• For all hair types
• Moisturizing formula with zero fragrance
• Replenish and restore moisture for healthy, shiny hair
• Color safe
• Cruelty free and Vegan
• Gluten, soy, paraben free
• Sulfate-free Cleansing
• Great at moisturizing dry scalps

Did you know...

• Scented products can cause premature fading of tattoos.
• Human-made scents, such as scented soaps, are easily detected by animals with acute senses of smell.

Great for people who have sensitive skin, asthma, respiratory issues, migraines

• For all hair types
• Moisturizing formula with zero fragrance
• Replenish and restore moisture for healthy, shiny hair
• Color safe
• Cruelty free and Vegan
• Gluten, soy, paraben free
• Sulfate-free Cleansing
• Deep penetrating conditioner to add moisture, strength and shine

Did you know...

• Scented products can cause premature fading of tattoos.
• Human-made scents, such as scented soaps, are easily detected by animals with acute senses of smell.

For all hair types, especially normal to dry color treated and foiled

• Gluten, soy and paraben free
• Deeply penetrating conditioner to add moisture, strength and shine
• Helps control frizz and preserve color

Did you know…

• LOMA’s Moisturizing Treatment works quickly to penetrate and rebuild the hair strand from the inside out; which adds strength and shine to dry, thirsty hair.

For all hair types, especially fine to normal

• Safe for use on color-treated hair
• Shine and detangling
• Thermal protection
• Sulfate, soy, gluten and paraben-free cleansing
• Naturally nourishing and purifying to leave hair and scalp healthy
• Enhance, protect, restore and repair the hairs natural moisture balance
• Our most effective solution for oily hair and scalps; citrus thoroughly cleanses while adding shine and luster

Did you know…

• LOMA’s Daily Shampoo and Conditioner are our most cleansing, clarifying, and volumizing shampoo and conditioner.
• Using Daily Shampoo and Conditioner will add fullness and volume to finer textured hair but keep it lightweight and manageable.

True shine begins with healthy, clean hair.

Max Shine Conditioner is a fresh, clean-tropical finish that delivers lightweight hydration and smooth, easy slip from mid-lengths to ends. Jojoba protein supports a soft, glossy look; shea butter lends cushioned smoothness; and coconut oil adds sleek, comb-through slip. Rinse for a polished, touchable feel—an effortless follow-up to Max Shine Shampoo.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

True shine begins with healthy, clean hair.

Max Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

Healthy hair starts with a healthy scalp.

Healthy Scalp Conditioner is a lightweight rosemary–peppermint finish that replenishes moisture without residue and leaves hair with easy, even slip. Carrot protein softens without weight, while a touch of celery seed extract keeps roots feeling fresh and light. Panthenol adds gentle body through the lengths. Rinses clean with a crisp, minty finish, an effortless follow-up to your scalp-care wash.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.