Curvy Crème

Activates curls and waves
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For all hair types, even non-curly hair
  • Medium, flexible hold styler that activates curls and waves
  • Works great on non-curly hair for a firmer styling crème
  • Low shine
  • Helps control frizz and preserve color

Did you know…

  • Curvy Crème can be used on curly or straight hair.
  • LOMA’s founder, David Hanen, absolutely loves Curvy Crème. It is one of his favorite products!
  • Curvy Crème does not create curls and waves, it activates curls and waves.

How to Use

To define curves and curls: Apply the desired amount to clean damp hair from roots to ends.
For a separated or messy look: Apply a small amount to dry hair.

Key Ingredients

  • Kelp

    Activate and enhances natural curl.

  • Creatine

    Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types. 35% more effective than any protein or keratin on the market.

  • Polyquaternium-46

    Flexible hair resin with medium holding power.

What's the Make Up?

  • Cranberry & Pear Lomatherapy

    Loma utilizes healing, organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.


    We source, formulate, manufacture, and fill all of our own products!

    LOMA products protect, repair and rebuild the internal structure of hair.

Nature + Science

Did You Know

A key practice with LOMA formulation is in addressing the needs of the hair through chemistry. LOMA products protect, repair and rebuild the internal structure of hair. We innovated the use of aloe vera gel in the salon industry. We infuse water with concentrated organic aloe vera powder, which creates the #1 ingredient in our products.

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Customer Reviews

Based on 10 reviews
Sandra Mexia
Great product!

Product is light, defines my curls.

Gina Burrill
Curvy Creme

This is 3rd purchase for this product. This recent purchase seems to run thinner, more liquidy, than past purchases. I wonder if the formulation has changed.

Great hold but unfortunately it contains phenoxyethanol

This curvy cream gives a great hold to culs and once you break the cast they are bouncy and soft. It is necessary to use a leave-in or other cream before you apply the curvy cream. The curvy cream is sticky and had no slip. Unfortunately it contains phenoxyethanol and therefore I can’t continue to use it. This ingredient causes severe hair loss and makes my hair brittle. Without this ingredient it would be one of the best curling gels.

Thank you for your feedback. We don’t add any phenoxyethanol to our products, but two of the hair resins we use come with phenoxyethanol in them. It is at a very low percentage, but we understand the concern. Please continue to do what is best for you personally.


Curvy Crème

Ann Zaback
Great product

Another great product from Loma.