Violet Shampoo

Toning shampoo for blonde or gray hair.
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For grey & blonde hair
  • Sulfate, gluten, soy and paraben-free cleansing
  • Brightens grey and blonde hair
  • Highly pigmented; the most effective toning shampoo on the market
  • An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

  • During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.


How to Use

Wet hair, apply the desired amount, lather, rinse and follow with LOMA Violet Conditioner.

Key Ingredients

  • Creatine

    Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types. 35% more effective than any protein or keratin on the market.

  • Quinoa Protein

    Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

  • Lavender

    Soothes dry skin. Detoxifies your skin. Anti-inflammatory superstar.

What's the Make Up?

  • Vanilla Bean & Blood Orange Lomatherapy

    Rich with Aloemoist Complex. Loma utilizes healing, organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.


    We source, formulate, manufacture, and fill all of our own products!

    LOMA products protect, repair and rebuild the internal structure of hair.

Nature + Science

Did You Know

A key practice with LOMA formulation is in addressing the needs of the hair through chemistry. LOMA products protect, repair and rebuild the internal structure of hair. We innovated the use of aloe vera gel in the salon industry. We infuse water with concentrated organic aloe vera powder, which creates the #1 ingredient in our products.

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Customer Reviews

Based on 15 reviews
Rachel Sackett
Love the violet shampoo and conditioner!

The violet shampoo and conditioner are amazing! I love the fragrance of the blood orange and eucalyptus essential oils and how soft my hair feels after using these products. The violet line is keeping my grey highlights brilliantly silver and white, with no brassy hues!


Violet Shampoo

Cindy Kecskes
Loma Violet Shampoo

Wow-very impressed with the violet shampoo! My hair has a high tendency to pull red. The red can really sneak up on my stylist. After trying a lighter version of the coler we used on my hair, the highlights were yellow and orange, not good. The salon quality purple shampoo I had on hand did nothing to tone down the yellow/orange. Being a long time Loma customer. I purchased the violet shampoo and conditioner. The extra blue in with the purple, hence "violet", was a success! I no longer have the same cold hair as my golden retriever.

Elizabeth Stiles

Violet Shampoo

Ginnie Eburn
Only the best

I purchased the Loma Shampoo and Conditioner. I will not stop using these products! I suffered with a skin rash on my neck and upper back for several months. And then I purchased Loma. The rash cleared completely with the first use. My hair is clean and beautiful! Thank you♥️