Lift. Build. Shine.

Volumizing Routine

A four-step volume-building system for fine to normal hair.

Powered by AloeMoist Complex, Quinoa Protein, Glycerin, and a Hydrating Oil Blend featuring Abyssinian Oil.

Fine to normal and color-treated hair

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$92.00 $73.60

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The Daily Routine is a four-step volume-building system for fine to normal and color-treated hair. Each product adds fullness and shine without weight or buildup.

Daily Shampoo gently cleanses with AloeMoist Complex and Quinoa Protein. Daily Conditioner delivers lightweight hydration without flatness. Maximum Volumizing Solution builds body and hold that stays touchable and reworkable. Light Nourishing Oil Treatment finishes with a lightweight surface oil that cushions during heat styling and adds shine.

When used together regularly, each step builds fullness and a polished finish over time.

Step 1: Daily Shampoo. Apply to wet hair and scalp. Lather and rinse thoroughly.
Step 2: Daily Conditioner. Apply to wet hair from mid-lengths to ends. Leave on for 1 to 2 minutes, then rinse.
Step 3: Maximum Volumizing Solution. Apply to wet or damp hair from roots to ends. Blow dry for medium hold and maximum lift, or air dry for a softer result.
Step 4: Light Nourishing Oil Treatment. Apply 1 to 2 pumps to damp hair on mid-lengths and ends. Style as usual.

Quinoa Protein: Rich in amino acids that help smooth the hair surface and add shine without weight, supporting daily volume without buildup.

Abyssinian Oil: Helps add conditioning and surface shine with a lightweight feel suited to fine to normal hair.

Organic Aloe Vera Gel: The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates without a heavy or greasy residue.

Daily Shampoo: aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium lauroamphoacetate, glycerin*, sodium methyl oleoyl taurate, panthenol, hydrolyzed quinoa, tocopherol, carthamus tinctorius (safflower) seed oil*, helianthus annuus (sunflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, citrus aurantium dulcis (orange) peel oil, citrus tangerina (tangerine) peel oil, citrus paradisi (grapefruit) peel oil, hydroxypropyl methylcellulose, guar hydroxypropyltrimonium chloride, polyquaternium-7, sodium phytate, calcium gluconate, gluconolactone, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), benzyl alcohol, limonene. *Certified Organic

Daily Conditioner: aloe barbadensis leaf juice*, water (aqua) (eau), cetearyl alcohol, dimethicone, propanediol, peg-40 castor oil, stearalkonium chloride, panthenol, hydrolyzed quinoa, tocopherol, carthamus tinctorius (safflower) seed oil*, helianthus annuus (sunflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, citrus aurantium dulcis (orange) peel oil, citrus tangerina (tangerine) peel oil, citrus paradisi (grapefruit) peel oil, caprylic/capric triglyceride, glycerin*, diheptyl succinate, cetrimonium bromide, cetrimonium chloride, caprylyl glycerin/sebacic acid copolymer, triheptanoin, c13-15 alkane, hydroxyacetophenone, citric acid, chlorphenesin, potassium sorbate, sodium benzoate, fragrance (parfum), benzyl alcohol, limonene. *Certified Organic

Maximum Volumizing Solution: aloe barbadensis leaf juice*, water (aqua) (eau), vp/methacrylamide/vinyl imidazole copolymer, propanediol, vp/dmapa acrylates copolymer, hydroxypropyl guar, panthenol, creatine, hydrolyzed quinoa, tocopherol, carthamus tinctorius (safflower) seed oil*, helianthus annuus (sunflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, ricinus communis (castor) seed oil*, citrus aurantium dulcis (orange) peel oil, citrus tangerina (tangerine) peel oil, citrus paradisi (grapefruit) peel oil, glycerin*, hydroxyacetophenone, benzalkonium chloride, phenylpropanol, caprylyl glycol, phenoxyethanol, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), limonene, benzyl alcohol, hexyl cinnamal, alpha-isomethyl ionone, linalool, ci 60730 (ext. violet 2). *Certified Organic

Light Nourishing Oil Treatment: dimethicone, trisiloxane, c11-12 isoalkane, triheptanoin, c13-15 alkane, crambe abyssinica seed oil*, citrus aurantium dulcis (orange) peel oil, creatine, tocopherol, fragrance (parfum), benzyl benzoate, limonene, coumarin, linalool, citral. *Certified Organic

Fine to normal and color-treated hair

Fine or flat hair seeking natural movement and body

Anyone who finds traditional products too heavy for fine hair

Anyone who wants volume and shine without residue or buildup

Volumizing Routine

Volumizing Routine

$92.00 $73.60
$92.00 $73.60

What it does for you

Lift. Build. Shine.

Quinoa Protein enriched duo helps smooth the hair surface and add shine without adding weight.

Maximum Volumizing Solution builds fullness with flexible and reworkable hold that moves with the hair.

Light Nourishing Oil Treatment cushions hair during heat styling and adds a polished lightweight surface shine.

Inside the Bottle

Real Results

After first use: Hair feels clean, lighter, and noticeably fuller with hold that stays.

Key Ingredients

Quinoa Protein

Abyssinian Oil

Organic Aloe Vera Gel

Scent

Tangerine, Orange, and Grapefruit Lomatherapy + Cranberry and Pear Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger-feeling fiber, and promote healthy-looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

Daily Shampoo and Conditioner are designed for fine to normal hair. Those with very dry, thick, or coarse hair may want to pair this with the Nourishing or Moisturizing systems for more hydration.

Yes. Sulfate-free cleansing, built to preserve color and protect chemically treated hair.

Yes, though the Nourishing Oil Treatment is richer and better suited to normal to dry hair. On fine to normal hair, the Light version is usually the better fit. If your hair is drier, start with a small amount on ends only.