Brighten Grey and Blonde with Pure Pigment

Violet Shampoo

Toning shampoo for grey and blonde hair. Pure direct dye pigments and scalp‑comforting botanicals in a sulfate‑free cleanse that helps hair feel stronger and more resilient with every wash.

Powered by AloeMoist Complex and Lavender Extract.

Grey, silver, or white hair

(52)

$23.00

Size

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Violet Shampoo is LOMA’s toning, aloe‑based cleanser for blonde, highlighted, and grey hair, helping reduce the look of unwanted warmth for a cooler, brighter finish.

Our exclusive AloeMoist Complex along with Lavender Extract work with direct violet pigments to help deposit color tone evenly and manage fade predictably, while keeping the scalp feeling comfortable. Sulfate‑free, skincare‑grade surfactants deliver a gentle, non‑stripping cleanse so hair feels soft, smooth, and manageable as it’s being toned. Creatine helps support the feel of strength in lightened and fragile hair, for healthy‑looking resilience with regular use.

Step 1 — Wet hair thoroughly and apply, focusing on mid-lengths and ends where brassiness is most visible.
Step 2 — Leave on for 2 to 5 minutes, depending on desired toning intensity, then rinse thoroughly.
Step 3 — Follow with Violet Conditioner for maximum toning and conditioning.

Lavender Extract — Helps the scalp feel comfortable and refreshed with every use, while contributing a gentle, pleasant scent.

Creatine — Helps support hair that feels stronger and more resilient, working alongside the toning step.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates hair without a heavy or greasy residue.

aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, distearyl phthalic acid amide, sodium lauroamphoacetate, propanediol, glycerin*, cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium methyl oleoyl taurate, dimethicone, persea gratissima (avocado) oil*, olea europaea (olive) fruit oil*, creatine, panthenol, hydrolyzed quinoa, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, cetrimonium chloride, xanthan gum, polyquaternium-7, hydroxyacetophenone, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), limonene, coumarin, ci 56059 (basic blue 99), ci 60730 (ext. violet 2). *Certified Organic

Grey, silver, or white hair

Blonde, highlighted, or lightened hair

Anyone managing brassiness between salon visits

Violet Shampoo - LOMA RETAIL

Violet Shampoo

$23.00

$23.00

What it does for you

Brighten Grey and Blonde with Pure Pigment

Pure direct dye pigments help deliver consistent, even tone for blonde, highlighted, and grey hair.

Lavender Extract helps keep the scalp feeling refreshed with every cleanse.

Brassiness looks reduced from the first few washes and stays easier to control with regular use.

Inside the Bottle

Real Results

After first use: Brassiness appears visibly reduced and the tone looks cleaner and more even

Key Ingredients

Lavender Extract

Creatine

Organic Aloe Vera Gel

Scent

Vanilla Bean and Blood Orange Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger‑feeling fiber, and promote healthy‑looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

The pigment typically rinses cleanly from hands with water. For surfaces like the shower or towels, a quick rinse after use helps keep everything clean and helps prevent staining.

Violet Shampoo is formulated for grey, blonde, and lightened hair. On natural brunette hair, the visible toning effect will be minimal.

Violet Shampoo uses pure direct dye pigments that we control in‑house to help deliver consistent, even toning that fades predictably. Many toning shampoos rely on more diluted or indirect pigment systems, while this formula is designed to provide precise, repeatable results. Violet Shampoo is intended to be used concurrently with our Violet Conditioner for optimal color deposition.