Cleanse. Restore. Strengthen.

Nourishing Routine

A four-step replenishing system for dry and damaged hair.

Powered by AloeMoist Complex, Baobab Protein, Coconut Oil, and a Repairative Oil Blend featuring Jojoba Seed Oil and Creatine.

Dry, damaged, or chemically treated hair

(2)

$99.00 $79.20

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The Nourishing Routine is a four-step system for dry, damaged, and chemically treated hair. Each product works with the next: cleansing without stripping, replenishing softness, supporting a smooth heat-styled finish, and sealing with a wearable serum.

Nourishing Shampoo cleanses with AloeMoist Complex and Baobab Protein. Nourishing Conditioner deeply hydrates and improves manageability. Smoothing Creme activates with heat to deliver a smooth, polished finish. Fortifying Repairative Serum is LOMA's original serum, used on damp or dry hair with no rinse needed.

With regular use, each step reinforces the next, building stronger, softer, more resilient-feeling hair over time.

Step 1: Nourishing Shampoo. Apply to wet hair and scalp. Lather and rinse thoroughly.
Step 2: Nourishing Conditioner. Apply to wet hair from mid-lengths to ends. Leave on for 1 to 3 minutes, then rinse.
Step 3: Smoothing Creme. Apply a small amount to damp hair from mid-lengths to ends. Blow dry or flat iron for best results.
Step 4: Fortifying Repairative Serum. Apply 1 to 3 pumps to damp hair on mid-lengths and ends. Do not rinse.

Baobab Protein: Helps improve the look and feel of dry or chemically treated hair, supporting moisture retention and softness with regular use.

Creatine: Helps support hair that feels stronger and more resilient, especially in color-treated, foiled, and bleached hair.

Organic Aloe Vera Gel: The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates without a heavy or greasy residue.

Nourishing Shampoo: aloe barbadensis leaf juice*, sodium cocoyl isethionate, water (aqua) (eau), sodium methyl cocoyl taurate, glyceryl stearate se, sodium lauroamphoacetate, glycerin*, propanediol, creatine, panthenol, hydrolyzed quinoa, tocopherol, persea gratissima (avocado) oil*, hydrolyzed adansonia digitata seed extract, olea europaea (olive) fruit oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, dimethicone, cetrimonium chloride, hydroxypropyl methylcellulose, cetearyl alcohol, polyquaternium-7, sodium phytate, hydroxyacetophenone, chlorphenesin, benzyl alcohol, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum). *Certified Organic

Nourishing Conditioner: aloe barbadensis leaf juice*, cetearyl alcohol, stearyl alcohol, dimethicone, caprylic/capric triglyceride, behentrimonium methosulfate, water (aqua) (eau), propanediol, butyrospermum parkii (shea) butter*, persea gratissima (avocado) oil*, olea europaea (olive) fruit oil*, creatine, panthenol, hydrolyzed quinoa, tocopherol, hydrolyzed adansonia digitata seed extract*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, glycerin*, triheptanoin, guar hydroxypropyltrimonium chloride, behentrimonium chloride, cetrimonium chloride, diheptyl succinate, c13-15 alkane, caprylyl glycerin/sebacic acid copolymer, alcohol denat., citric acid, hydroxyacetophenone, chlorphenesin, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), hexyl cinnamal. *Certified Organic

Smoothing Crème: aloe barbadensis leaf juice*, cetearyl alcohol, stearyl alcohol, cocos nucifera (coconut) oil*, diheptyl succinate, dimethicone, propanediol, behentrimonium methosulfate, persea gratissima (avocado) oil*, adansonia digitata seed oil*, butyrospermum parkii (shea) butter*, panthenol, creatine, hydrolyzed quinoa, tocopherol, helianthus annuus (sunflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, glycerin*, triheptanoin, caprylic/capric triglyceride, pvp, behentrimonium chloride, water (aqua) (eau), cetrimonium bromide, c13-15 alkane, tribehenin, phenyl trimethicone, cetrimonium chloride, caproyl glycerin/sebacic acid copolymer, alcohol denat., hydroxyacetophenone, ethylhexylglycerin, phenoxyethanol, chlorphenesin, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), geranyl acetate, hexyl cinnamal. *Certified Organic

Fortifying Repairative Serum: dimethicone, dimethiconol, trisiloxane, alcohol denat., triheptanoin, fragrance (parfum), c12-15 alkyl benzoate, c13-15 alkane, creatine, tocopherol, simmondsia chinensis (jojoba) seed oil*, persea gratissima (avocado) oil*, adansonia digitata seed oil*, geranyl acetate, benzyl benzoate, limonene, hexyl cinnamal, citral, linalool, geraniol. *Certified Organic

Dry, damaged, or chemically treated hair

Color-treated, foiled, or bleached hair

Anyone looking for a complete routine built for hair that's been through more

Nourishing Routine

Nourishing Routine

$99.00 $79.20
$99.00 $79.20

What it does for you

Cleanse. Restore. Strengthen.

Baobab Protein enriched duo helps improve moisture retention and support the feel of repair in dry, damaged hair.

Smoothing Creme activates with heat to deliver a polished and lasting smooth finish.

Fortifying Repairative Serum supports a soft and conditioned feel on damp or dry hair with no rinse needed.

Inside the Bottle

Real Results

After first use: Hair feels clean, softer, and more manageable with a smooth and polished finish.

Key Ingredients

Baobab Protein

Creatine

Organic Aloe Vera Gel

Scent

Cranberry and Pear Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger-feeling fiber, and promote healthy-looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

Nourishing Shampoo is exceptionally nourishing on its own — fine hair may need little to no conditioner after. Apply Smoothing Crème and Fortifying Repairative Serum sparingly, focused on mid-lengths and ends.

Yes. Sulfate-free cleansing, built to preserve color and protect chemically treated hair.

Yes, though they serve different roles. Nourishing Conditioner is the everyday foundation. Deep Conditioning Masque is more intensive and best used weekly. You can alternate between both for a more complete routine.