Balanced Cleansing — Volume That Stays

Daily Shampoo

Lightweight cleansing shampoo for fine to normal, color‑treated hair that adds shine and builds volume with lasting hold, without heaviness.

Powered by AloeMoist Complex and Quinoa Protein.

Fine to normal hair

(78)

$19.00

Size

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Daily Shampoo is LOMA’s lightweight, aloe‑based cleanser for fine to normal, color‑treated hair that needs freshness without dryness.

Our exclusive AloeMoist Complex and Quinoa Protein gently remove oil and buildup, leaving hair feeling clean, soft, and easy to manage. A Sulfate‑, soy‑, gluten‑, and paraben‑free formula cleanses gently, so hair and scalp feel fresh and comfortable and color‑treated hair looks vibrant with every wash.

Step 1 — Wet hair thoroughly and apply, focusing on the scalp.
Step 2 — Massage to lather, then rinse thoroughly. Repeat if needed for a deeper cleanse.
Step 3 — Follow with Daily Conditioner and Leave-In Conditioner for a complete daily routine.

Quinoa Protein — Rich in amino acids that help smooth the hair surface and add shine without adding weight, supporting daily volume without buildup.

Avocado Oil — Contains vitamins A, D, and E, and helps replenish moisture, leaving hair feeling soft and smooth with shine that does not weigh hair down.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates hair without a heavy or greasy residue.

aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium lauroamphoacetate, glycerin*, sodium methyl oleoyl taurate, panthenol, hydrolyzed quinoa, tocopherol, carthamus tinctorius (safflower) seed oil*, helianthus annuus (sunflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, citrus aurantium dulcis (orange) peel oil, citrus tangerina (tangerine) peel oil, citrus paradisi (grapefruit) peel oil, hydroxypropyl methylcellulose, guar hydroxypropyltrimonium chloride, polyquaternium-7, sodium phytate, calcium gluconate, gluconolactone, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), benzyl alcohol, limonene. *Certified Organic

Fine to normal hair

Color-treated hair needing daily, gentle cleansing

Anyone who wants volume without the weight

Those with drier or thicker hair may want to pair this with the Moisturizing or Nourishing systems

Daily Shampoo - LOMA RETAIL

Daily Shampoo

$19.00

$19.00

What it does for you

Balanced Cleansing — Volume That Stays

Quinoa protein helps smooth the hair surface and boost shine without adding weight.

Volume is noticeable from the first wash and can last throughout the day.

Gentle surfactants cleanse effectively without leaving hair feeling stripped, and are suitable for color‑treated hair.

Inside the Bottle

Real Results

After first use: Hair feels clean and lighter with a noticeable lift at the root

Key Ingredients

Quinoa Protein

Avocado Oil

Organic Aloe Vera Gel

Scent

Tangerine, Orange, and Grapefruit Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger‑feeling fiber, and promote healthy‑looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

Leave-In Conditioner - LOMA RETAIL
Leave-In Conditioner - LOMA RETAIL

Leave-In Conditioner

$19.00

Nourishing Conditioner - LOMA RETAIL
Nourishing Conditioner - LOMA RETAIL

Nourishing Conditioner

$11.25

Calming Crème - LOMA RETAIL
Calming Crème - LOMA RETAIL

Calming Crème

$9.90

Texture & Finishing Spray
Texture & Finishing Spray

Texture & Finishing Spray

$26.00

FAQs

Yes, it cleanses effectively on a wide range of hair types. Those with very dry or thick hair may want to follow with the Moisturizing Treatment or Nourishing Conditioner for additional hydration

Daily Shampoo is built from the formula up for fine to normal, color-treated hair. It combines quinoa protein, creatine, and our AloeMoist Complex to provide lightweight cleansing that helps hair feel refreshed, soft, and naturally voluminous—without the heavy, coated feel some shampoos can leave behind.

Yes. Sulfate-free cleansing, built to preserve color and protect chemically treated hair.