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Celebrate Sustainability!
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All made of eco-conscious materials such as bamboo and wheat straw, our tools are more durable than ones made of traditional plastics so you never have to compromise on quality.


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Embrace sustainability with Loma Beauty! For just $0.75, contribute to tree planting and receive a beautiful, eco-friendly jute bag.
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Our quiz will run you through multiple different factors such as hair type, styling preferences, and even environmental impacts.
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

Let customers speak for us
from 1276 reviewsLoma Daily Shampoo is the best shampoo I've ever found that works perfectly with my fine hair. LOVE IT!
Loma, daily Conditioner is the best I've ever found that works well with my fine hair. Love IT!
I purchased the nourishing formula shampoo and conditioner and leave-in conditioner. These products are the best I’ve ever used! I will be purchasing only these for my hair from now on. I also like the pump bottles (large.) It makes it so much easier. And their detangle brush is definitely worth getting. I want to send one to my daughter.
Love this! Smells great and does not leave residue or white cast.
This is a wonderful conditioner that keeps my dry hair smooth looking.
love everything!! they even gave me two free big bottles of body wash and lotion!!
Love the smell and it leaves my skin so soft! I’ll have to try the vanilla! Great products!
I have purchased Loma's Leave-In Conditioner several times. It works well for my aged straight hair. I have natural white-gray hair with some ash brown haircolor blending. This conditioner provides the moisture my hair needs without making it greasy or weighed down.
I have had excellent results from using the Nourishing Conditioner along with the Nourishing Shampoo.It leaves my hair feeling clean, yet with body. It is neither flyaway, nor plastered to the head which some repair conditioners seem to do. I have pale pale brown hair with lots of grey coming in and it improves it all. I bought sample sizes for friends to try.
Healthy Scalp Moisturizing Conditioner
Been using this for 20 years! Keeps my blonde strong and my curls shiny. Doesn’t weigh hair down or feel sticky. I don’t go anywhere without my travel size. None better.
This is one of the best lotions I have tried. I have somewhere where the climate is very dry and this does a fantastic job. The fragrance is mild and I have celiac, but it doesn’t bother my skin at all. 100% recommend this.
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