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Celebrate all your efforts.
Clean ingredients. Professional results.
Save 25% on LOMA through September 5.
MOST LOVED

NATURALLY INSPIRED
Organically Infused
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Founded by the motto "Quality in, Quality out", Loma sources and inspects every ingredient and every raw material.
BACK FOR A LIMITED TIME: Loma Essentials
Formulated with skincare-grade ingredients, a unique protein blend rich in vitamins and antioxidants, and premium essential oils. Silicone-free and made with top-quality, globally sourced ingredients.
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

Let customers speak for us
from 1530 reviewsI love the Daily Duo! Loma is the only shampoo/conditioner I use. Originally recomend to me by my stylist, now I tell everyone about. It is perfect for my think hair and think strands. It cleans well and simultaneously improving the health of my hair/scalp. I'm pretty sensitive to scent, but this light citrus smell is wonderful and just the right amount. Plus Loma ships fast, has worked to keep their prices consistent, and is just the best. Truly a fan for years.
I love the Daily Duo! Loma is the only shampoo/conditioner I use. Originally recomend to me by my stylist, now I tell everyone about. It is perfect for my think hair and think strands. It cleans well and simultaneously improving the health of my hair/scalp. I'm pretty sensitive to scent, but this light citrus smell is wonderful and just the right amount.
Plus Loma ships fast, has worked to keep their prices consistent, and is just the best. Truly a fan for years.
I love the Moisturizing conditioner. It was originally recomend to me by my Seattle stylist as a monthly treatment. I now live in Montana and this is my primary conditioner to keep my hair happy in a dry cold climate! It is perfect for my think hair and think strands. I'm pretty sensitive to scent, but this light smell is just fine for me.
I love Loma and the Daily shampoo! Originally recomend to me by my stylist, now I tell everyone about. It is perfect for my think hair and think strands. It cleans well and simultaneously keeps improving the health of my hair/scalp. I'm pretty sensitive to scent, but this light citrus smell is wonderful and just the right amount.
I've been using LOMA daily shampoo and conditioner for years after my stylist suggested your product. I'm very happy with the results.
I’ve used Loma Volumizing Foam for many years after trying other products. It is by far the best product out there for thinner hair to get volume.
Loma Hair products have truly transformed my hair. And I absolutely love it. Their products are clean, good for the environment, all while nourishing my hair. I have long, luscious hair that is healthy, manageable, shiny, and simply beautiful thanks to LOMA HAIR CARE. I use moisturizing shampoo, nourishing conditioner, nourishing oil treatment, and firm hold hair spray. Thank you LOMA Beauty. I love your products!
My hair is white and curly (it wasn't always curly!) and I've tried a number of different products to manage the curls. Loma Molding Creme is my favorite! It leaves my hair looking and feeling clean and well-styled. And so easy to use. I am very pleased.
My first experience with this shampoo was with my hair stylist. I noticed the lovely subtle smell, and then the soft texture. I ordered mine soon after my visit with her. I love these products.
Love all of my favorite Loma products are available in travel sizes
I have been using Loma hair products for several years now, ever since I developed a scalp sensitivity (VERY achy). It turned out to be the best change I could’ve made and have since started using more of their products. I have very curly hair & LOMA’s curly hair products are awesome. I love them all. And my scalp is very happy!
I love all of my many products that I have purchased from Loma. I do not have anything but extremely positive feedback for this A+++ company. All of their products products are so well made and feel like the most luxurious products for hair and body that I've ever tried anywhere! IMO, their products exceed any more expensive brands! What I found wonderful is that even though I have extremely sensitive skin and a very sensitive scalp, I CAN use their very perfectly and delicately scented hair AND BODYCARE products with NO negative reactions such as itchy skin and an itchy scalp. I didn't believe it was possible to ever use scented products again until I discovered and tried the Loma products! I can actually have nice smelling hair and nicely fragranced skin! I strongly suggest that everyone try their beautifully, high quality scented bath washes and lotions. I feel pretty after using them and I get so many compliments when I use the lotions. Apparently, the high quality ingredients of the lotion is long lasting and others can smell it faintly when close to me. I sure hope Loma comes out with fragrances body mists to complement the body wash and lotions that they currently have. That would add the finishing touch to my wonderful bathing experience.
I can definitely say that my search for the perfect hair and body care products is over and Loma will always be my go- to company!
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