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Give Back To the Nurturing Figure in Your Life

30% Off the Nurture Bundle + Free Shipping

Pamper the ones who give so much. Our Nurture Bundle—packed with hair-loving care—is 30% off for a limited time. Because they deserve the best.

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • All Hair Care

    Naturally Inspired, Organically Infused

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  • Hair Treatments

    Formulated with Natural Thermal Protection

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  • Loma for Life

    Nature's Home & Bodycare

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Style with Care

The Same LOMA You Love
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Salon-quality results with the same clean, nourishing ingredients you trust. Our stylers care for your hair—without compromise. Heal your hair while you style.

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Learn More About Our Story Learn More About Our Ingredients

Let customers speak for us

from 1290 reviews

Can you develop a hand soap!

Tiffany Drenning
Green Tea Body Wash
Dreamcycle shampoo

Clean feeling daily shampoo that smells like an orange/vanilla popsicle !

SB
Daily Shampoo
Wonderful products

I will continue using your products. Thank you.

William Ramsey
Plant a Tree
Hair products

I always use Loma shampoo and conditioner, and I love the fortifying reparative tonic. It has a nice light scent and keeps my hair smooth and shiny. Also, thanks for the sample gifts! I highly recommend these products.

Karen Evans
Fortifying Repairative Tonic
I love Loma!

I love the whole line of Loma products! The shampoo gets nice and sudsy, like it's thoughly cleaning my hair. I ordered the biggest supply they offer but do fill my smaller bottles, only because it's a better deal. My shelf in the shower would not hold the bigger bottles. If you have not ordered the smaller bottle, I would start out with that.

Hyacinth
Moisturizing Shampoo
Detangler

Bought detangler - love it

Cynthia Peterman
Mango Body Wash
Fast delivery great product!

Love Loma products!

Patricia Lambert
Nourishing Conditioner
Love this shampoo

I love the vibrant scent and clean feeling I get when using Loma shampoo

Monica Hoffmann
Roll-on Deodorant
Tangle free!

Love this brush, tried it on a whim, and was very surprised how well it works. I have long thick wavy hair and this cuts my wet brushing time in half.

Amy B
Smoothing Crème

Finishing Hairspray

Alicia Dean
Finishing Hairspray

Fragrance Free Moisturizing Conditioner

A Sánchez
Fragrance Free Moisturizing Conditioner

Super moisturizing and nourishing, great for dry winters!

L.J.
Nourishing Conditioner
Best Shampoo Ever!

Loma Daily Shampoo is the best shampoo I've ever found that works perfectly with my fine hair. LOVE IT!

Sandie
Daily Shampoo
Best Conditioner ever!

Loma, daily Conditioner is the best I've ever found that works well with my fine hair. Love IT!

Sandie
Daily Conditioner
Amazing products

I purchased the nourishing formula shampoo and conditioner and leave-in conditioner. These products are the best I’ve ever used! I will be purchasing only these for my hair from now on. I also like the pump bottles (large.) It makes it so much easier. And their detangle brush is definitely worth getting. I want to send one to my daughter.

Jo
Leave-In Conditioner

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