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A Gift for You

Free Scalp Brush with Any Duo

Care for yourself as you care for others. Buy any two Cleansing & Conditioning 12oz sizes and receive a FREE sustainable Scalp Brush—while supplies last!

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • All Hair Care

    Naturally Inspired, Organically Infused

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  • Hair Treatments

    Formulated with Natural Thermal Protection

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  • Loma for Life

    Nature's Home & Bodycare

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Style with Care

The Same LOMA You Love
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Salon-quality results with the same clean, nourishing ingredients you trust. Our stylers care for your hair—without compromise. Heal your hair while you style.

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
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Let customers speak for us

from 1309 reviews
I’ve been using Loma for a couple of years

My hairdresser uses Loma products. I have fine, straight hair. My hair feels soft and unweighted after use along with Loma moisturizing treatment.

Cynthia G
Moisturizing Shampoo

This is the best smelling hair oil! So far I love the way it makes my hair feel and smell! Plan to buy again!

India
Nourishing Oil Treatment
Love it!

Fantastic lotion, just wish it came in larger size.

Robert Wanker
Vanilla Hand & Body Lotion
Aging with Purple

I stopped coloring my hair a few years ago. my natural hair color is grey with white highlights. The Violet Shampoo lifts the natural color to a vibrant hue of grey. I switched to an all natural bar shampoo for a month and received so many comments that my hair was dark. This shampoo also delivers a natural lift to the roots. I love it!!

Lisa DiTommaso
Violet Shampoo
Love the products

I have been using the curly cream for a couple years now and love it! I also was surprised with my free gift with my recent order! Much appreciated!

Bonnie Reynolds
Volumizing Foam
Nourishing shampoo/conditioner

My hair was feeling very dry and frizzy and after a week of using this it feels amazing and my curls look so healthy. Can’t wait to try other products

Natalee McGinnis
Nourishing Shampoo
Great smell

This roll-on deodorant works great and smells great. Less plastic packaging is about all it needs

Victoria
Roll-on Deodorant
Improved

I love this leave in conditioner. I’ve been buying it for years. There was only one thing I didn’t like about it. It was the smell. However, it smells wonderful now. Now it’s a 10 out of 10. Perfect ! Works great to detangle my hair when it’s a knotty mess. Love this!

Victoria
Leave-In Conditioner
Hair Detangler

Detangler works great & the fragrance is wonderful

Cynthia Peterman
Leave-In Conditioner
Awesome products

I have been using your products for a few years now, it works well with my hair.
Also, I am enjoying the free gift that was sent to me. I will be ordering when I get low.

Linda A.
Plant a Tree
My Favorite Hair Product

I’ve been using the vanilla orange scented hair repair tonic for almost ten years. I get compliments on my hair often and it’s because of this product. I went to beauty school and know every product available and this company takes the prize, especially for the hair repair tonic. *(Nourishing oil treatment)

Brigitte Shrope
Nourishing Oil Treatment
Best Products! My hair is so healthy!

My hair thrives on your Moisturizing line of products! Calming creme is a big key too, as I live in Arizona. Calming creme is also a great moisturizer for elbows and knees - all those natural essential oils, I suppose! Love, love, love LOMA!!

Lisa Minne
Shampoo & Conditioner Samples

Can you develop a hand soap!

Tiffany Drenning
Green Tea Body Wash
Dreamcycle shampoo

Clean feeling daily shampoo that smells like an orange/vanilla popsicle !

SB
Daily Shampoo
Wonderful products

I will continue using your products. Thank you.

William Ramsey
Plant a Tree

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