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Celebrate Sustainability!

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All made of eco-conscious materials such as bamboo and wheat straw, our tools are more durable than ones made of traditional plastics so you never have to compromise on quality.

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Embrace sustainability with Loma Beauty! For just $0.75, contribute to tree planting and receive a beautiful, eco-friendly jute bag.

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • All Hair Care

    Naturally Inspired, Organically Infused

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  • Hair Treatments

    Formulated with Natural Thermal Protection

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  • Loma for Life

    Nature's Home & Bodycare

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Learn More About Our Story Learn More About Our Ingredients

Let customers speak for us

from 1272 reviews
Dry Shampoo

Love this! Smells great and does not leave residue or white cast.

Amy Berg
Dry Shampoo

Very good

William Harman
Moisturizing Treatment
Smooth & Silky Results

This is a wonderful conditioner that keeps my dry hair smooth looking.

Chris Bach
Nourishing Conditioner

love everything!! they even gave me two free big bottles of body wash and lotion!!

m.l.
Nourishing Shampoo

Laundry Detergent: Free & Clear

A Sánchez
Laundry Detergent: Free & Clear
Love

I love this shampoo to double cleanse once a week.

Kelsey W
Daily Shampoo

Love the smell and it leaves my skin so soft! I’ll have to try the vanilla! Great products!

S.S.
Mango Body Wash
Loma's Leave-In Conditioner

I have purchased Loma's Leave-In Conditioner several times. It works well for my aged straight hair. I have natural white-gray hair with some ash brown haircolor blending. This conditioner provides the moisture my hair needs without making it greasy or weighed down.

Kathryn D
Detangle Flexi Brush

I have had excellent results from using the Nourishing Conditioner along with the Nourishing Shampoo.It leaves my hair feeling clean, yet with body. It is neither flyaway, nor plastered to the head which some repair conditioners seem to do. I have pale pale brown hair with lots of grey coming in and it improves it all. I bought sample sizes for friends to try.

Patricia Earnest
Nourishing Conditioner

Healthy Scalp Moisturizing Conditioner

Laura Lohman
Healthy Scalp Moisturizing Conditioner

Been using this for 20 years! Keeps my blonde strong and my curls shiny. Doesn’t weigh hair down or feel sticky. I don’t go anywhere without my travel size. None better.

Mary
Fortifying Repairative Tonic
Fantastic product

This is one of the best lotions I have tried. I have somewhere where the climate is very dry and this does a fantastic job. The fragrance is mild and I have celiac, but it doesn’t bother my skin at all. 100% recommend this.

S Couture
Green Tea Hand & Body Lotion
Recovery

I love this product line for my dry, curly hair! I’m grateful for the recovery from dry, straw hair to soft curls. Thank you, LOMA!

Camille Slaughter
Plant a Tree
THE BEST

Smells amazing ! Leaves my hair feeling clean and smooth!

Blair Bolger
Nourishing Shampoo
A Little Gem For Taming Flyaways!

I have fairly curly hair but on one side I have an area where the hair falls straight and the ends become very flyaway. I was looking for a lightweight product that could tame this area and make the ends lay more smoothly.

This was a new product for me, but I decided to hive it a try. Hooray! It works perfectly! This product is very lightweight and does not weigh my hair down at all, but it tames those flyaway ends and allows the hair to fall correctly. I usually use this after I have dried my hair, but I can also use it more than once between hair washes with no build up problems.
Another excellent Loma product that performs as advertised…

mzj
Smoothing Crème

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