Free Shipping on Orders $65+
LIMITED EDITION!
Farewell to our Classic Essentials design
Our classic design is saying goodbye. Take advantage of this unique opportunity and get your favorite products with the classic design.
MOST LOVED
NATURALLY INSPIRED
Organically Infused
────────
Founded by the motto "Quality in, Quality out", Loma sources and inspects every ingredient and every raw material.
BACK FOR A LIMITED TIME: Loma Essentials
Formulated with skincare-grade ingredients, a unique protein blend rich in vitamins and antioxidants, and premium essential oils. Silicone-free and made with top-quality, globally sourced ingredients.
-
POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
-
FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
-
MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
-
AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Let customers speak for us
from 1000 reviewsI was surprised this was light weight for my very fine hair. It doesn't leave it greasy and it helps calm the fly-aways as long as I don't over blowdry.
Excited to try the Smoothing Creme! Love all the other products I use.
Fantastic Customer Service. Forgot to add my pumps in my order and they immediately took care of me! I love LOMA products and have always grabbed at the salon I go to. First time ordering online and super impressed!
Citrus laundry detergent is great
Quick delivery and loving how soft my hair already feels.
Luma Beauty nursing oil is the best nursing hair product I have ever used in my life. For being in my mid-70s my hair still has shine to it and very healthy.
I had been searching for “the” shampoo- found it! Natural ingredients, clean, shiny, feel-good hair, affordable. Also using the styling products for volumizing and curl definition. No need to keep exploring and experimenting with other products. Glad the search is over.
I’ve been using the Violet Shampoo for over 6 months and it’s the best one I’ve tried out of a handful of similar products. Nice scent and most importantly leaves your hair nicely conditioned (use both shampoo and conditioner). I have found similar violet shampoos too drying.
I was recommended this brand by a friend and I am so happy with the results the products did to my hair
I’ve tried other shampoos and I always go back to this shampoo. We have really hard water in Texas and this is the only one I can use that doesn’t make my scalp itch.
Get Social
@lomabeauty.us on instagram