Happy Holidays!

Our team will be taking some time to celebrate Dec 24–28, so orders may take a little longer. We appreciate your patience!!

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LIMITED EDITION!

Farewell to our Classic Essentials design

Our classic design is saying goodbye. Take advantage of this unique opportunity and get your favorite products with the classic design.

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • All Our Stylers

    Everything from Firm to Light Hold

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  • All Hair Care

    Naturally Inspired, Organically Infused

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  • Loma for Life

    Nature's Home & Bodycare

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NATURALLY INSPIRED

Organically Infused

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Founded by the motto "Quality in, Quality out", Loma sources and inspects every ingredient and every raw material.

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BACK FOR A LIMITED TIME: Loma Essentials

Formulated with skincare-grade ingredients, a unique protein blend rich in vitamins and antioxidants, and premium essential oils. Silicone-free and made with top-quality, globally sourced ingredients.

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Learn More About Our Story Learn More About Our Ingredients

Let customers speak for us

from 1034 reviews
Conditioner

This conditioner smells wonderful and helps calm down fly aways.

Ellen
Moisturizing Shampoo

Mango Body Wash

Roberta Geer
Mango Body Wash

Deep Conditioner

Ananda Cooley
Deep Conditioner
Moisturizing treatment

I love this product. It makes my hair so soft and shiny. A seem to lose alot of hair though when I use it, more than I do with other products.

Jill Marino
Curvy Crème
Awesome

Lovely shampoo and conditioner!

Deborah Alter
Max Shine Enhancing Conditioner
Please don’t stop making this

Smells excellent, works extremely well. My hair dries faster, feels softer, easier to comb. They could make it in different smells but I have all three and they are all amazing. Will purchase again and again.

Alison Baker
LIGHT Nourishing Oil Treatment
This stuff is awesome!!

I can’t believe I found something that works this well for body. I was skeptical at first but thought I’d give it a try. People have been commenting on how much volume my hair has. Love it!

Hope Evans
Maximum Volumizing Solution
Smoothing Creme

Tames my flyaways and adds manageability. Leaves my hair soft and silky. If you have fine straight hair like me, a little goes a long way!

Kathryn
Smoothing Crème
Smoothing Crème

Tames my flyaways and adds manageability, leaving my hair soft and silky.

Kathryn
Nourishing Shampoo

Wow. Fast shipping. And great price too!

Sarah Nofziger
Violet Conditioner
Hands down the best conditioner

I have aged straight hair and a sensitive scalp. I started using this conditioner and have had no itchy scalp or any irritation. Makes my hair soft, shiny and easy to comb out.

Kathryn
Nourishing Conditioner
Works perfectly

I have been using the Loma calming creme for the past few weeks after washing and conditioning my hair. I have aged straight hair and a small amt of this product on the top near my roots helps keep the stray broken gray hairs lay down. I use more on the longer lengths. For me because I have fine thin hair, a small amt goes a long way without making my hair weighed down or greasy.

Kathryn
Calming Crème
Firm Hold Hair spray

I love this hair spray. Great hold, not sticky and your hair does not have a residual feeling to it the next day. It’s been years since I’ve used a non aerosol spray and I’m happy I decided to try it. It’s nothing like they were back in the 70’s!
Thank you for your products.

Linda A.
Texture & Finishing Spray

Absolutely wonderful products. I am a convert from Aveda.

Trudi Rahija
Nourishing Oil Treatment

Love how it makes my hair look & feel. Very conditioning for long hair, without making it heavy.

Sara Colbeck
Moisturizing Treatment

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