The LOMA Difference

The LOMA Difference - LOMA RETAIL

Jorilou Shampo |

At LOMA, a key practice in our product formulation is packing our shampoos, conditioners, and styling treatments with nourishing ingredients that address hair needs through chemistry. Our products protect, repair, and rebuild the internal structure of your hair––ready to help with everything from restoring moisture to maximizing curls to promoting shine. 

We believe in the LOMA difference, which means bringing you naturally inspired products organically infused and toxin-free. Here are just a few of our favorite quality ingredients that make the LOMA difference possible. 


Quinoa Protein

Quinoa isn’t just a superfood for your body—but a super ingredient for your hair. An ancient grain, quinoa is packed with protein and rich in amino acids. In our products, this ingredient aids in repairing the cuticle layer of your hair, imparting shine and moisture to your locks. 

Baobab Protein

Deriving from a plant indigenous to mainland Africa, baobab is a vegetable protein that nourishes and revitalizes hair from the inside out. Baobab protein is perfect for mending damaged hair—promoting overall recovery by aiding in moisture retention and heat protection. 

Castor Oil 

An organic oil made from pressed castor beans, this ingredient makes for the perfect conditioning agent for your hair and scalp. Not only does castor oil naturally moisturize, but it provides key nutrients for healthier hair all around. 


Avocado Oil 

A favorite from the kitchen, this organic oil packs the same punch in our hair care products. Avocado is rich in vitamins A, D, E, and B-6 and all-natural amino acids, which strengthen hair. The oil from this staple fruit is also perfect for adding moisture to dry, thirsty locks. 

Safflower Oil

Derived from a beautiful yellow and orange thistle-like plant, safflower oil is packed with vitamin E, natural omegas, and oleic acid, which work in conjunction to hydrate and moisturize your hair from the roots down. 

Olive Oil

Olive oil has been used in bath and beauty products for millennia. Rich in a slew of key vitamins including A, B-1, B-2, C, D, E, K, and antioxidants, olive oil works in our products to replenish hair and skin, adding instantaneous nourishment to your hair. 

Fennel Seed 

The byproduct of a flowering plant from the carrot family, fennel seed, takes on a unique role in our products. The organic extract has the power to strip excess peroxide and ammonia residue from your hair, extending vibrancy for all hair colors. 

Aloe Vera Gel 

And last but not least, the base for all of our products: aloe vera gel. Made from the fruit of the beautiful succulent plant, aloe vera gel is an ultimate healer—gentle and restorative for your hair, scalp, and skin. 

Additional ingredients that make up the LOMA difference include sunflower seed extract, lavender for soothing hair and skin, jojoba oil, vitamin B-6 rich panthenol, sunflower oil, and tocopherols, and creatine, for rebuilding the internal strength of your hair. 

Our bath and body products are also boosted with wholesome ingredients, including carrot protein, kale protein, witch hazel, and acai berry fruit, just to name a few. This way, with LOMA, you know you are treating your body and the planet with care from head to toe.