New LOMA Cleaners


First, our Hand Cleaner started as a way to help first responders near our production facility, and now it’s coming to you as a way to protect our Loma family of stylists, salons and their customers from the coronavirus.

Loma is offering an 80% alcohol-based Hand Cleaner that complies with the World Health Organization’s (WHO) recommendation of a formula that contains 80% v/v ethanol.

We also have three 62% alcohol versions—all available on our website for purchase. The Centers for Disease Control and Prevention (CDC) recommends the use of alcohol-based hand sanitizers with greater than 60% ethanol, according to their website.

“Sterilization and sanitization are going to be an ongoing process,” said our Founder and Chemist, David Hanen. "It’s going to be at a whole new level. The world is changed.”

We urge hairstylists to become hyper-vigilant about sanitation and sterilization to protect employees, families and anyone they come in contact with. We know that the beauty industry has been drastically impacted by the coronavirus, especially independent contractors and small business owners. We urge stylists to take advantage of aid and resources at this time:

U.S. Small Business Administration CARES Act - Find Funding and Relief

Professional Beauty Association COVID-19 Relief Fund - Apply Now

Beauty Changes Lives Horst Rechelbacher Foundation: COVID-19 Relief Grant: Apply Now

Our Founder and Chemist, David Hanen, said he’s using the term “hand cleaner,” not hand sanitizer. The term “hand sanitizer” requires the Food and Drug Administration’s (FDA) approval, even though FDA regulations have eased up in the last month, dropping the requirement that hand sanitizer companies first register with the governmental agency before production.

“I made this type of formula for many years for personal use. For staff, we started making large amounts because of our staff and their families, then we made it for first responders.”

When our supply of alcohol runs out, we will continue the production (1,500 gallons a day) of an alcohol-free hand cleaner. Overall, we’ll have produced 53,000 gallons of hand cleaner. We’re also testing and releasing a spray version cleaner for hands and surfaces in the future.

“If I could make a mask or a gown, I would, but I don’t have the equipment,” our Founder and Chemist, David Hanen, said. “We’re doing everything we can to keep our staff employed, help our first responders stay safe—they truly are the heroes today.”

Sign up for Salon Today and Phorest Salon Software’s webinar, “Your Post-COVID-19 Salon Success Plan,” and prepare for the future of your small business.