When most people hear the words aloe vera, they think of the soothing skin care benefits you get. But this powerful plant can do much more than treat a sunburn after you fall asleep on the beach!

Filled with vitamins, minerals and essential amino acids, aloe vera has been used for thousands of years for its health benefits. Along with having a high water content, aloe vera has a similar pH to hair’s natural pH level. It also has a chemical makeup similar to keratin, which is what hair is made of. Because of these properties, aloe vera does the following amazing things for your hair:

Calms Inflammation and Protects

Aloe vera is naturally anti-inflammatory due to its fatty-acids, and it forms a protective layer on your scalp and hair which keeps them safe from environmental factors like pollution and dust.

Strengthens and Repairs

This wonder gel contains vitamins A, C, E, and B-12 which provide healthy hair cell growth. It also has a high collagen content which strengthens the hair shaft to prevent breakage.


Aloe vera removes oil and residue from hair follicles and is a very effective cleanser. It also doesn’t harm the hair when cleansing like many chemicals do.


Keeping your hair hydrated is key to healthier, brighter and softer hair and with its high moisture content, aloe vera can give your hair the conditioning it needs. Loma's Deep Conditioner is packed with aloe vera goodness for your most luxurious conditioning yet.


Just like the rest of your body, your hair needs a lot of nourishment to grow healthy and strong. Full of minerals like copper and zinc, aloe vera provides all the nourishment your hair needs.

So take care of your hair and break open that little green plant to reap its amazing benefits. And for your daily hair care fix, don’t forget that the basis of all Loma products is certified organic aloe vera gel. Loma’s Aloemoist Complex gives your hair everything it needs and nothing it doesn’t, which is a recipe for a perfect hair day!

Love, Loma