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Build a Bundle of Care
For Any Role Model
Choose Daily Duo, your favorite styler, and a mini treatment. Clean grooming, self-manufactured, and thoughtfully priced.
MOST LOVED

Salon Quality Styling - Done at Home
Made with Ingredients You Trust
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Firm Hold Gel, Molding Crème, Calming Crème & more—crafted for performance and care. Manufactured in small controlled batches right here in the USA.
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

Let customers speak for us
from 1352 reviewsI used Loma hair care many years ago. Not sure why switched bu it did, and have through many brands for my curls. I decided to try it gain and I’m so glad I did. The shampoos, conditioners and stying products smell great and work very well. They sent me some body lotion that I didn’t know they sold and that’s very nice too.
I bought this product at this small size to try it since i always color my hair and it just feels damaged ir dry and just using this product once, “WOW” I love it. It made my hair feel very soft. My sons fiance told me about the moisturizing shampoo (the green one) and ive been using that one as well but befire ordering this time i thought i would look on your website to see what ither products you have and im glad i did.
I don’t leave home without this styling cream! It’s the last thing I put on my curly hair (and my hands!) before leaving the house. It’s my favorite hair product of all! Great feel, great look, great scent! Thank you LOMA!
My hair looks shiny and baby soft, without any other products needed! I can’t believe how it leaves my curly hair looking so healthy. I love the clean fresh showered scent! Thank you LOMA!
Curly fine hair, bleached for 40 years- This shampoo smells amazing and for the first time my hair is NOT FRIZZY! Remarkable product! I will be a loyal LOMA customer for life!
Love my soft hair after using this FABULOUS CONDITIONER! Wonderful scent, leaves hair feeling softer than ever protects hair from drying out. I have naturally curly (even frizzy) hair, however this moisturizing conditioner leaves a natural shine without needing to use a finishing oil. I absolutely love it. My husband loves it too!! Ordering more!
This shampoo smells amazing and for the first time my hair is NOT FRIZZY! I will be a loyal LOMA customer for life!
The shampoo and conditioner are so gentle, yet cleansing for my hair. Was recently gifted the body lotion, very nice! I highly recommend LOMA.
I’ve been buying Loma’s hair products for years and whenever I ran out, I had to go by somehow the grocery store. I’ll try to get the natural one. It does not compare to Loma. I couldn’t wait to re-order and get my hair back in shape like it was whenever I was using Loma I will keep using this product forever.
will stay with loma, forever
My hair thanks you. I wish it was available in local shops/salons.
Best product I have found. Makes my hair look like silk.
Loma shampoo is great! It cleans, softens, and keeps my hair in good shape!
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