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Cleansing & Conditioning Liters are 35% OFF

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Quality Care at an Affordable Price

Liter Sale: 35% Off

Try something new or stock up on your favorites. Includes our best selling cleansing and conditioning liters and more.

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • All Our Stylers

    Everything from Firm to Light Hold

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  • All Hair Care

    Naturally Inspired, Organically Infused

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  • Loma for Life

    Nature's Home & Bodycare

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Our Hair Heros

that Everyone Loves
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Formulated with natural, organic ingredients to deeply nourish and repair, these treatments hydrate, strengthen, and protect the hair. They promote softness, shine, and resilience for healthier-looking hair.

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BACK FOR A LIMITED TIME: Loma Essentials

Formulated with skincare-grade ingredients, a unique protein blend rich in vitamins and antioxidants, and premium essential oils. Silicone-free and made with top-quality, globally sourced ingredients.

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Learn More About Our Story Learn More About Our Ingredients

Let customers speak for us

from 1469 reviews
Fab shampoo- conditioner

Dail6 shampoo & conditiiner Dario smells incredible. Leaves hair bouncy, clean & smelling great. Calming creme is lucious.

Lynne Cotrel
Daily Conditioner

the best!

m.l.
Nourishing Shampoo

love love love!!

m.l.
Nourishing Conditioner

love this!

m.l.
Nourishing Oil Treatment
Curvy Creme

Love this! Keeps my very tight, wild, short curls under control.

Betsy Alkaly
Curvy Crème

Family has used this for years! Everyone likes the blue one best. Suds nicely and smells clean!

MOB
Moisturizing Treatment
Amazing product!

I especially love the healthy scalp products. They feel and smell amazing! I love how my hair scalp and skin feel with Loma products

Star O'Malley
Nourishing Oil Treatment
Amazing products. Great for those with autoimmune challenges.

My autoimmune condition makes my skin very sensitive, and my hair falls out, grows back, and repeats; making quality ingredients essential. The Loma ingredients are therapeutic, and styling products are never tacky or sticky.

JV
LIGHT Nourishing Oil Treatment
Shampoo/ Condtioner/ lotion

Smells incredible. Feels great

Lynne Cotrel
Citrus Body Wash
Loma Conditioner

Love the conditioner and it smells so good..

Kim
Nourishing Conditioner
Excellent.

Makes your hair feel nice and clean without feeling weighed down.

MBF
Nourishing Conditioner
Nicely Moisturizes

The Mango Hand and Body Lotion has a very nice smell and is a wonderful moisturizer that lasts all day.

Patricia Bennett-Bigham
Citrus Hand & Body Lotion
Nourishing shampoo and conditioner

I’m 54 with natural hair color. I recently found out I am allergic to 2 common ingredients in many cosmetics and toiletries. LOMA to the rescue! I don’t feel like I’ve had to compromise my hair routine. These products have exceeded my expectations

Anonymous
Nourishing Conditioner
Hair products

❤️

Sherry Walter
Moisturizing Treatment
Love

I love the quality and cleanness of these products. Loma does it right. Helps balance my grey and white. Pulls out the brassy

Heather
Violet Shampoo

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