{"title":"All Essentials by LOMA Products","description":"","products":[{"product_id":"healthyscalpshampoo","title":"Healthy Scalp Shampoo","description":"\u003cp\u003eHealthy hair starts with a healthy scalp. \u003c\/p\u003e\n\u003cp\u003eHealthy Scalp Shampoo is a cooling rosemary–peppermint wash that lifts away daily buildup with an airy, lightweight lather. The scalp feels refreshed while lengths stay soft, with kale protein for a cushioned touch and organic rosemary for an herbal boost. A hint of celery seed extract leaves roots feeling light and clean. Rinses clear with a crisp, minty finish, an easy start to any scalp-care routine.\u003c\/p\u003e\n\u003cp\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"12oz","offer_id":46174085546170,"sku":"EHSS12","price":27.0,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":46174085578938,"sku":"EHSS3","price":12.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":46174085611706,"sku":"EHSS33","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/HealthyScalpShampoo12oz_0beb4ac2-aa45-42d1-9423-5ad075c1b41d.jpg?v=1784324780"},{"product_id":"healthyscalpconditioner","title":"Healthy Scalp Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHealthy hair starts with a healthy scalp. \u003cbr\u003e\u003cbr\u003eHealthy Scalp Conditioner is a lightweight rosemary–peppermint finish that replenishes moisture without residue and leaves hair with easy, even slip. Carrot protein softens without weight, while a touch of celery seed extract keeps roots feeling fresh and light. Panthenol adds gentle body through the lengths. Rinses clean with a crisp, minty finish, an effortless follow-up to your scalp-care wash.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"12oz","offer_id":46174085677242,"sku":"EHSC12","price":27.0,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":46174085710010,"sku":"EHSC3","price":12.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":46174085742778,"sku":"EHSC33","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/HealthyScalp_Conditioner_12oz_f952e2ab-c8e5-42bd-ae9c-5ab4c5f2299d.jpg?v=1784324780"},{"product_id":"healthyscalptreatment","title":"Healthy Scalp Treatment","description":"\u003cp\u003eHealthy hair starts with a healthy scalp. \u003c\/p\u003e\n\u003cp\u003eHealthy Scalp Treatment is a lightweight, leave-in mist that delivers a clean, cooling feel at the root with menthol, rosemary, and peppermint. A concentrated blend of Apiscalp™ and Procapil®, paired with celery seed extract and superfoods, supports a balanced, comfortable scalp without residue. Dries down naturally on damp or dry hair for a fresh, finished look.\u003c\/p\u003e\n\u003cp\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"3.4oz","offer_id":46174085775546,"sku":"EHST3.4","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/HealthyScalp_Treatment_3.4oz_34a0df78-ba77-4cea-b89e-1c1c7a11bb12.jpg?v=1784324781"},{"product_id":"healthyscalpstylecreme","title":"Healthy Scalp Style Crème","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHealthy hair starts with a healthy scalp. \u003cbr\u003e\u003cbr\u003eHealthy Scalp Styling Crème is a lightweight, bergamot–grapefruit leave-in that sets a flexible, touchable finish while keeping hair soft and easy to manage. Lemon protein lends a clean, fresh feel at the roots, celery seed extract maintains a light, balanced touch, and jojoba protein adds smooth slip for refined texture—on damp or dry hair.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"6.7oz","offer_id":46174085841082,"sku":"EHSSC6.7","price":25.0,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":46174085873850,"sku":"EHSSC3","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/HealthyScalp_StyleCreme_6.4oz_6996635d-2c7b-414f-9844-2675468838bc.jpg?v=1784324782"},{"product_id":"maxshineshampoo","title":"Max Shine Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eTrue shine begins with healthy, clean hair.\u003cbr\u003e\u003cbr\u003eMax Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"12oz","offer_id":46174085906618,"sku":"EMXSS12","price":27.0,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":46174085939386,"sku":"EMXSS3","price":12.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":46174085972154,"sku":"EMXSS33","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/MaxShine_Shampoo_12oz_A_b7f16285-b555-4651-add3-032a538a2a32.jpg?v=1784324783"},{"product_id":"maxshineconditioner","title":"Max Shine Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eTrue shine begins with healthy, clean hair.\u003cbr\u003e\u003cbr\u003eMax Shine Conditioner is a fresh, clean-tropical finish that delivers lightweight hydration and smooth, easy slip from mid-lengths to ends. Jojoba protein supports a soft, glossy look; shea butter lends cushioned smoothness; and coconut oil adds sleek, comb-through slip. Rinse for a polished, touchable feel—an effortless follow-up to Max Shine Shampoo.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"12oz","offer_id":46174086004922,"sku":"EMXSC12","price":27.0,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":46174086037690,"sku":"EMXSC3","price":12.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":46174086070458,"sku":"EMXSC33","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/MaxShine_Conditioner_12oz_42821bb3-96ff-41bb-9f6f-c94fc5149be7.jpg?v=1784324785"},{"product_id":"maxshinemasque","title":"Max Shine Masque","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eTrue shine begins with healthy, clean hair.\u003cbr\u003e\u003cbr\u003eMax Shine Masque is a warm, cinnamon-spice treatment that delivers rich, weightless hydration for a smooth, glossy look. Baobab oil nourishes for a softer feel, shea butter cushions for sleek slip, and coconut oil adds supple moisture from mid-lengths to ends. Use as a weekly polish to leave hair touchably soft and light. No heaviness, just a reflective finish.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"6.7oz","offer_id":46174086103226,"sku":"EMXSM6.7","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/MaxShine_Masque_6.7oz_9f60a6bf-c172-44fc-99d3-f7f376b3af46.jpg?v=1784324785"},{"product_id":"maxshinecontrolcreme","title":"Max Shine Control Crème","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eTrue shine begins with healthy, clean hair.\u003cbr\u003e\u003cbr\u003eMax Shine Control Crème is a warm, spiced-amber styling gloss that sets a smooth, polished look with medium–strong control. Lemon protein lends surface smoothness, turmeric extract supports a vibrant, refined finish, and jojoba oil adds weightless slip for easy definition on damp hair. On dry hair, the soft crème can be used to define or piece strands.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"6.7oz","offer_id":46174086168762,"sku":"EMXSCC6.7","price":25.0,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":46174086201530,"sku":"EMXSCC3","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/MaxShine_ControlCreme_6.7oz_747de57d-3469-4de0-91aa-a7a679bb1303.jpg?v=1784324787"},{"product_id":"maxshinespray","title":"Max Shine Spray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eTrue shine begins with healthy, clean hair.\u003cbr\u003e\u003cbr\u003eMax Shine Spray is a crisp, fresh-citrus spray that adds a lightweight, mirror-bright sheen on dry hair. Carrot protein lends a smooth, glossy look; grapefruit essential oil adds bright polish; and ginger extract brings a refined, touchable finish. Mist lightly, smooth with hands or a brush, and layer as needed for extra gloss. Includes thermal protection to 450º.\u003cbr\u003e\u003cbr\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"2oz","offer_id":46174086234298,"sku":"EMXSSP2","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/MaxShine_Spray_2oz_f02df4a0-ef1b-4285-9aa4-f4ce31559177.jpg?v=1784324788"},{"product_id":"max-shine-ritual","title":"Max Shine Ritual","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA quiet polish that begins at the surface and deepens with every step. The cleanse is residue-free, so the cuticle lies smooth; hydration adds slip without weight; definition holds form while a final veil seals light into a calm, mirror-gloss finish. The system works as one: texture refined, frizz muted, radiance amplified. Hair feels clean, fluid, and precise.\u003c\/span\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"Default Title","offer_id":46174086267066,"sku":null,"price":92.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/Essentials_MaxShine_Ritual_3d78a738-c241-445d-852e-7f1bb1207f79.jpg?v=1784324789"},{"product_id":"healthy-scalp-ritual","title":"Healthy Scalp Ritual","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eClarity at the root for calm lengths. This collection cools and purifies while restoring a natural rhythm to the scalp. The cleanse lifts buildup; lightweight moisture soothes without residue; daily treatment rebalances oil and comfort; styling preserves lift and touchability. Together they create conditions where hair looks fuller, feels cleaner longer, and the scalp stays composed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Essentials by LOMA","offers":[{"title":"Default Title","offer_id":46174086299834,"sku":null,"price":74.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5801\/9212\/files\/Essentials_HealthyScalp_Ritual_jpg_3ca3d9ff-e39e-4dc6-b93c-5d8e0e6d495c.jpg?v=1784324790"},{"product_id":"e-mxs3-trymepak","title":"Max Shine 3oz Trio Travel Pack","description":"\u003cp data-start=\"0\" data-end=\"246\"\u003eIncludes Max Shine Shampoo, Conditioner, and Control Crème—each in 3 oz bottles. 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