LOMA essentials: Everything you need to know

LOMA essentials: Everything you need to know - LOMA RETAIL

Jorilou Shampo |

Spring is a time to reawaken, reinvent, and renew. And that's exactly what LOMA did this year. 

After three years in the making, LOMA is excited to finally announce our brand-new essentials line. With three new products unique to anything else we have created; LOMA essentials is a multi-use line infused with essential oils targeted toward specific benefits. More eco-friendly than ever before with sustainable packaging, highly concentrated organic ingredients, and dual-purpose uses, let’s celebrate Earth Day by taking a look at this exciting new line. 

Before we get started, what exactly is the LOMA difference? What makes us unlike any other professional hair care brand on the market? We are proud of LOMA because of the values and practices we carry with us at every level of our company. To this day, we manufacture our own products in our own facility just outside of Seattle, Washington. With a belief that healthy hair starts from within, the foundation of all our products, including the essentials line, is organic Aloe Vera Powder, which we reconstitute with only the purest, cleanest water. This homegrown methodology is an example of the direction we need to go in as an industry. LOMA essentials is just another step in that direction, a collection of products that address the specific needs of our customers and the planet. 

The focus of LOMA essentials is its Healthy Scalp Complex, a superfood-packed ingredient list designed to cleanse, invigorate, and nourish your scalp, hair, and skin. That’s right, all of the products in the essentials line double as nourishing skincare. The line includes the Peppermint Rosemary Moisturizing Shampoo & Body Wash, Rosemary Peppermint Moisturizing Conditioner & Body Butter, and Bergamot Grapefruit Moisturizing Styling Cream & Body Lotion. 

These products showcase LOMA’s version of what the industry is calling the “skinification” of hair care. By spinning this hair care revolution in our own LOMA way, we are able to provide our clients with high-quality products that work double time to treat your hair and skin the way it deserves to be treated. 

So, what are the essential oils in LOMA essentials bringing to the table? It’s not just aromatherapy–although, it doesn’t get much better than the soothing scent of Peppermint and Rosemary. But what these essential oils do for your hair health may even top that. Healthy hair begins with a healthy scalp, and these botanical extracts clean and invigorate your scalp like no other product by LOMA. In the essentials Shampoo & Body Wash and Conditioner & Body Butter, Peppermint works to stimulate blood flow to the scalp and hair follicles while Rosemary helps to build strength. 

Turmeric promotes softness and a healthy glow with its anti-inflammatory properties, Thyme clarifies and promotes a healthy skin and hair environment with antioxidants and Vitamin C, while Chamomile soothes and reduces inflammation. With Vitamins B, C, and E, Celery Seed Extract cleanses and provides scalp purity and comfort. Every ingredient has its specific use. Lemon, Carrot, and Kale Protein even make LOMA the first company in the professional salon industry to use this scalp nutritious combination of ingredients. 

With these new products, LOMA lovers will feel the difference. All of the LOMA essentials products are 100 percent silicone-free and truly sulfate-free, unlike other products on the market that utilize some harmful sulfates through loopholes. Not to mention, all of the essentials products are pH-balanced, yet still clarifying, as opposed to many clarifying products by other professional brands that are high in pH and can be especially harmful towards the life of color and bleach-treated hair. This is all because of the natural proteins and vitamins LOMA essentials is infused with.  

We could talk about LOMA essentials for hours, but it might be easier if you just try it yourself. For a limited time only, receive 20 percent off on your next order when you try out any of the products from our essentials line. On Earth Day, receive free shipping. 

LOMA essentials is available now for personal use on our website and will be available for professional use and distributors, in both liter sizes and travel sizes, in the fall. Stylists, please speak with your distributor to determine when essentials will be available in your area!

For more information visit lomabeauty.us. For questions on how to stock your salon with  LOMA essentials, call  (866) 306-7436 or (360) 805-0794 or email customer-info@isp-beauty.com.